5 Marketing Tips for New Wellness Businesses


Investing in the wellness industry is a way to give back to the community while exploring lucrative opportunities. Whether you’ve always wanted to own a massage parlor or a local spa, there are many different avenues to consider when you’re going the route of wellness. Knowing how to successfully promote your wellness business will help you optimize any campaigns you launch while maximizing your reach, both locally and online.

1. Establish a Vision for Your Wellness Business

Establishing a vision for your wellness business is essential, regardless of how much experience you have in the industry. If you are providing massages and spa packages, you will need to focus on sharing the benefits of each of the services you intend to promote. If you intend to utilize Morpheus8 technologies, sharing that Morpheus8 is a bipolar radiofrequency, or RF treatment that is minimally invasive for fractional subdermal tissue treatments up to 8mm, according to INMODE, is essential.

2. Choose Sub-Markets to Specialize In

If you want your wellness business to stand out, you may need to conduct a bit of research to understand which sub-markets are likely to thrive near you. As a wellness business, you can offer everything from traditional massage therapy treatments and facials to physical therapy. In the US today, there are approximately 110,566 physical therapists employed in the country. Choosing the right sub-market to focus on can mean the difference between failure and success.

3. Define Your Target Audience

Defining your target audience will be a key component to ensuring the success of any health or wellness business you intend to create. Knowing the demographics you plan on appealing to can go a long way when it comes time to designate funds for specific advertising campaigns you have planned and in mind. Familiarizing yourself with the personas who are most likely to take an interest in your new wellness business is essential if you want to stand out and succeed with any wellness venture.

4. Develop a Local and Online Marketing Strategy

Developing a local and online strategy to market your wellness business is also essential. Using both local and online marketing channels can help significantly in attracting attention to your business and spreading the word about the types of services you currently provide. Connect with local industry leaders and business owners near you to help with cross-promotion opportunities.

You can also create an official website to promote your local wellness services and products. Develop an online presence using social media platforms such as Facebook, TikTok, Instagram, and even X. Use social media to show off services with the use of photos and videos to draw more attention and garner new followers.

5. Connect With Local Industry Leaders

Working with other industry leaders and networking with those who also work in the same line of business as you can go a long way in terms of achieving success. Connecting with individuals who warn against driving under the influence, eating healthier, and leading more sustainable lives can also help you when it comes time to market your own health and wellness business. With alcohol and substances playing a role in more than 15,000 fatalities due to auto accidents each year, working with others whose goals involve health and wellness can help significantly while growing your own business.

Knowing what it takes to successfully market a wellness business today can help you stand out in a highly competitive market, especially if you intend to open your business in a large city or metropolitan area. Diving headfirst into the wellness market will help you become more familiar with those who are currently genuinely interested in the services and products you have to offer. The more familiar you are with the wellness industry and its current demands, the easier it will be for you to set goals and stay on track with meeting them at all times.

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Valerie M.

Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.