5 Tips to Expand Your Small Business Globally

global small business

With technology becoming more advanced every single day, expanding your business globally is easier than ever. Still, this doesn’t mean that just anyone achieve global success. It takes a lot of time and effort in order for one to do so.

That’s why we have come up with 5 tips that are guaranteed to help you take your business globally.

Start by Conquering Similar Markets

If you want your business to go global, you will have to take small steps first. It’s always a good idea to start by researching markets in the countries you want to deal in. Products don’t necessarily have the same appeal everywhere and that’s why you should start with the markets similar to the one you are currently operating in.

It’s also recommended that you travel to the country you plan to sell your product in. That way, you’ll get a chance to take a look at the social norms and business customs in the country of your interest.

Hire Employees who Speak Foreign Languages

When dealing globally, chances are you will have to do business with some companies from abroad. We are talking about businesses who deal with delivery services and marketing. This means there will be meetings (either in person or online) and having a bilingual employee who can talk to your business partners in their native language can always be of great help. This is especially the case if you are looking to focus on some specific countries. The employee you hire can hold the business meetings instead of you or simply translate for you during the meeting.

Take China for example:

In China, there’s so many language and cultural barriers. So you need to take into account that not only could your business partners speak Cantonese and Mandarin, but there are also local dialects such as Wu, Gang and Xiang. This isn’t an easy country to do business in.

In fact, it’s often easier to use a specialized recruitment agency in China when searching for talent. The same applies to other countries too – recruitment agencies will save you time and help you quickly tap into the local top talent

Forecast Your Sales

Another thing you will have to give a good thinking is the success of your product abroad. Expanding to a few more countries means there will also be some more challenges your business will have to deal with.

In order to achieve success in these countries is well, you will have to make sure you are financially ready to compete on markets in the countries you have chosen. That’s why you should try to predict the sales and make sure that dealing in every foreign market brings you profit. Forecasting your sales will also help you gain an insight on challenges you will put before yourself and your staff.

Make Sure the Customers Can Pay You Easily

A large number of people don’t prefer to order anything from abroad since the payment process in such a case can be quite difficult. So if you want to go global, it’s always a good idea to offer your customers alternative payment methods. This way, the payment process will be much easier and chances are more foreigners will be ready to buy your product. Doing this will also give you an advantage over some other companies who have their websites in credit card-only cycles.

expand small business

Check Out the Competition

If you want your product to be sold abroad, you will also have to take a good look at your competition in each of the countries you want to deal in. Let’s face it, there are no chances someone will buy your product if they can get the same one for a much lower price. That’s why going through websites of each business that you can consider competition is always a good idea. If their prices are much lower than yours, you can think about adjusting your prices to that specific country’s market.

Give all of these tips a go, and taking your business globally will be much easier. Not only will your website have more international traffic but you will also be more ready to deal with all international sales properly.

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Dan Radak

VPS Security Specialist
Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.