A How-To Guide to Kicking Off Your New Business

opening new businessOpening a new business is a lot of work, but if you want to sustain a long and successful company, then you need to get your business kicked off right

A new business is an exciting thing for the business owner and his family and friends. If you want to sustain a long and successful company, then you need to get your business kicked off right.

Successful companies were able to harness the enthusiasm that comes with starting a new project and turn that into a long and successful business history. You can do the same thing when you follow some simple how-to steps in getting your business up and off the ground.

Step 1 – Make Sure Everything is in Order

Prior to kicking off your new business, you have to do a tremendous amount of work in putting the company together. You have to develop a business plan (The Small Business Administration can direct you to great resources when it comes to this), try to secure investors and buy business insurance (BusinessInsurance.org and other comparison websites are great resources for newbies who don’t know where to start looking). You have to find a location, secure financing, establish relationships with your vendors and put together a staff to help you get started. Once you’ve put all of that work into getting your company going, check all of that work over one more time.

Call your vendors to make sure that your orders will arrive when you need them to and that all of your payment information is in place. Re-calculate your numbers to make sure that you really do have enough cash on hand to see you through the first six months of your start-up. Get in touch with the staff you hired and make sure that everyone is ready to go on opening day and that all of the training has been done properly. Leave nothing to chance when it comes to checking on those details one more time.

Step 2 – Start Marketing

Entrepreneurs will talk about their business to anyone that will listen. But until there is a physical company ready to open its doors, then it can be difficult to get people excited about your business. Once you are ready to kick your business off, that is when you start marketing like crazy.

Start reaching out to your target audience with informational fliers, Internet advertising and any other applicable advertising you need to do. If the phone number in your business is active, then start advertising it. You want to create a buzz about your company before you are ready to open for business so that people are excited when your doors finally do open.

Step 3 – Do a Soft Opening

The biggest mistake that new entrepreneurs make is they start off with a big grand opening celebration right away. Then they find out that the computer system still has some bugs, they did not hire enough staff and the phone system is not working properly. That is why every business should a soft opening at least 30 days prior to the grand opening.

A soft opening is when you open for business, continue to do your advertising, but you remain low-key. You spend that month working out the bugs in the computer system, improving the relationships with your vendors and fixing the phone system. If you think you need more personnel, then you hire it during the soft opening. Once the soft opening is complete, then you have the big, grand opening party.

Kicking off a new business is a lot of work. But when it is done right, it can make you feel proud at the success you have achieved.

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With nearly 30 years of integrated marketing experience, Diane is the founder of SBMarketingTools.com and author of the award-winning book PR Tools to Toot Your Own Horn. Diane also runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing, and two boating lifestyle sites: MyBoatLife.com and BoaterKids.com.