Use our customizable marketing plan template builder to create a 2020 marketing plan that works for your business marketing strategies and tactics The start of a new year is the perfect time to start a new marketing plan. A marketing plan template for 2020 will help you get a quick start on a solid...
Choosing the right social media sites to invest your time in that will maximize opportunities for your small business Gone are the days that businesses need to have multi-million dollar marketing budgets to communicate to the masses about their products and services. Businesses can now connect and communicate with customers and prospects directly with...
Why every small business can, and should, make digital publishing part of their ongoing content marketing strategy While seldom visited libraries and bookstores might make it seem like not a lot of people read books nowadays, this is not an accurate indicator. If you take a look at the digital publishing statistics, you’ll see...
The difference between native advertising and sponsored content, and advertising opportunities for small businesses Small businesses are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise and drive action to their...
You may have noticed that Small Business Marketing Tools recently implemented a new site design. It’s a New Year, so we figured it seemed like a good time to roll out a new design. We think its cleaner and easier to navigate (something that should be the main driving force for any website redesign). When...
Maximizing online marketing campaigns with integrated lead generation strategies Internet marketing lead generation is used to target a unique audience in a much simpler through the web by converting the traffic your site is receiving to customers. But, how do you combine each element of the Internet to do this? The Internet Marketing Lead Generation...
How small businesses can use email marketing to maximize sales opportunities Thanksgiving week For small businesses in the retail sector, the holiday season can make or break their year. And for most, the week of Thanksgiving typically marks the kick-off of sales and discounts that will help them end the year strong. But for small...
Every day and in countless ways. running a small business is both challenging and rewarding. Social media, although rewarding in many ways, has also become one of the newest challenges small businesses face with their marketing. Is the time I am investing worth it? How much should I be spending on social media advertising?...
Many small business owners and entrepreneurs want to encourage their kids to develop their own business someday or help inspire the next generation of entrepreneurs. Don’t you wish someone shared with you everything you know now when you were a kid with your first business idea? My First Startup is an educational comic book that...
Targeted Facebook advertising boost sales and customer acquisition to help jumpstart new business As an entrepreneur or small business startup, getting your new product or service in front of the right people (you know, people that want to buy from you) can be quite a challenge. Even if you have a really unique product or service,...