Public Relations Books

Recommended Public Relations Books



PR Tools to Toot Your Own Horn – Strategies and Ideas for Low-Cost Small Business Public Relations by Diane Seltzer (founder of SBMarketingTools.com)

PR Tools bookFROM THE AUTHOR: Whether you are an entrepreneur, owner-operated small business or simply have limited staff and resources, you most likely need to create and manage your own public relations strategies and initiatives. If you don’t toot your own horn, who will? Highlights include: how to build a PR strategy, managing common PR agency tasks in-house, identifying news worthy of a press release (along with how to write and distribute them), building valuable relationships with key media contacts and journalists, using specific social media PR strategies, targeting strategies for local public relations, building a website press room, creating a PR pipeline and more! BONUS PR TOOLS: Download free Press Release Checklist (for step-by-step creation, distribution and promotion planning), Press Release Template and Media Outreach Guide (to track and manage media outreach efforts).

Where to Buy: Available in Paperback and Kindle on Amazon

______________________________________________________________________________________

New Rules of PR bookThe New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

FROM THE AUTHOR: Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign.

Where to Buy: Available in Paperback and Kindle on Amazon

______________________________________________________________________________________

The AMA Handbook of Public Relations by Robert L. Dilenschneider

AMA Handbook FROM THE AUTHOR: “The AMA Handbook of Public Relations” is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and the results they create.

Where to Buy: Available in Hardcover and Kindle on Amazon

______________________________________________________________________________________

It’s Not Who You Know — It’s Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile by David Avrin

Its not who you know bookFROM THE AUTHOR: This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need.

Where to Buy: Available in Hardcover and Kindle on Amazon

______________________________________________________________________________________