How to Promote Your Small Kitchen Remodeling Business

remodeling business

marketing planMarketing tips and promotional best practices for growing a successful remodeling business

Running a small business means that you need to work extra hard to get your brand out there. Marketing and good branding are two important requirements, but they’re not the only ones. Read on to see some ways in which you can promote your small kitchen remodeling business.

Give the Best Customer Service Possible

The fact that 32% of people surveyed have said they will switch brands after experiencing a single poor customer experience says a lot. To make sure you maintain a great rapport with your customers, always go above and beyond as far as customer service is concerned. Whether you have a customer service team or not, it’s important to put your best foot forward to ensure no customer leaves angry or unsatisfied. Instead, give them endless reasons to keep coming back to you.

Do Thorough Research

Another way to promote your small kitchen remodeling business is to do thorough research on your offerings as well as customers’ needs. Find out their current issues with other purchases. Aim to fill any gaps you find that your competitors have left, and you will soon have a bigger customer base. This is because customers enjoy knowing that they can get exactly what they want. When you show them that you’re willing to listen to them and give them what they need, they will be a lot more willing to patronize your brand for a long time to come.

Work With Real Estate Agents

Another important thing to do is to work with real estate agents. The fact that 20% of them said that completing a kitchen upgrade had a role to play in helping them close a home sale says a lot. You will have a lot more potential business both from homeowners and real estate agents who will be keen on presenting the homes they want to sell in the best light. Visit those in your area and hand them your business card to let them know what you do. When you propose a beneficial partnership with them, they will be happy to do business with you.

Create An Amazing Website

The world has gone digital, as we all know by now, and this means that a good website is important for any business hoping to grow. Bypass the learning curve of creating and managing your own website yourself by hiring a professional to do it for you. Unless you’re proficient in web design and enjoy doing it, there’s no reason to spread yourself thin trying to do everything. Rest assured that if you hire a professional who does a good job, the amount you spend on their services will more than be realized in terms of new business. A professionally designed website makes it clear that you care about your image, and this is the sign of a brand that’s set to grow exponentially.

Use Targeted Ads

Finally, the age of advertising has come a long way for sure. One thing that’s become easy and beneficial to do is target a specific niche with your ads. Thanks to pixels and other trackers online, you can customize your ads to show up in front of people who are most likely to respond positively to them. With Americans spending over $400 billion every year on residential repairs and renovations, you can be sure that a majority, if not all of them, are constantly searching for ideas and resources online. If you can target them, you will have a much better chance of realizing success with your ads.

Marketing has evolved a lot over the last few years, and it’s important to stay informed and use the best practices. When you do this, you will experience success in record time and enjoy growing your business easily.

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Valerie M.

Contributor at Small Business Marketing Tools
Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.