How to Strengthen Your Small Business: 4 Ways to Improve Your Staff Recruiting

motivate business staff

marketing planStaff recruiting and onboarding strategies to help small businesses find the right employee that can grow with your business

If you’re in charge of a small business, it’s essential that you have a team of dedicated, hardworking, and competent employees. Unfortunately, that’s now always the case in today’s business climate.

Here are some things you should focus on in order to find the perfect job candidates, keep them employed, and put them on track to leadership positions.

Focus On Your Company’s Brand

Having a negative company brand or image can lead to serious financial problems for your business. Not only will customers be skeptical about doing business with your company, you might lose out on hiring excellent candidates.

Studies have shown that having a weak or poor employer brand can cost you quality job applicants. According to Glassdoor, roughly 11% of job seekers said they would turn down a job offer from an employer if that employer had a bad reputation.

According to Small Business Trends, social media is a great tool for attracting talent and maintaining a positive company brand.

Understand Anxious Interviewees Are Not Bad Employees

Anxiety disorders are the most common mental illness in the United States, affecting 40 million adults in the U.S. age 18 and older, which is roughly 18% of the entire population. Because so many individuals suffer from anxiety disorders, exceptional job candidates are often overlooked during the hiring process.

It’s your responsibility as a small business owner to separate the good from the bad when it comes to hiring, but don’t write someone off simply because they are nervous. Put yourself in their shoes — interviewing for any position is intimidating. Make an effort to actually learn about the interviewee because they might end up being a terrific employee.

Implement a Structured Onboarding Process

Organizational socialization (onboarding) is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of a specific workplace. Without a quality onboarding process, employee turnover will likely be high.

Forbes states that the best ways to integrate new hires through positive onboarding programs are as follows:

  1. Focus on creating a welcoming environment
  2. Respond as quickly as possible to employee questions
  3. Begin engaging with new hires prior to their first day
  4. Assign them a friendly peer to shadow
  5. Ask for feedback

Begin Training Future Mangers and Leaders

According to a Global Human Capital Trends 2016 report, roughly 89% of all companies believe that leadership is a “important” or “very important” issue. Right from the beginning, it’s important to put your new hires on the path that will lead them to improved careers and much more lucrative (and responsibility heavy) positions.

Martech Advisor reports that by creating a positive workplace culture that promotes communication, new and veteran employees will feel much more comfortable asking about future leadership positions, rather than keeping quiet and hoping these opportunities come out of nowhere.

As long as you’re taking the hiring and onboarding process seriously, you should end up finding perfect employees that will help your small business succeed.

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Valerie M.

Contributor at Small Business Marketing Tools
Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.