How to Successfully Market Your Brick and Mortar Store in a Highly Populated Area

brick mortar store

Starting a brick-and-mortar business is one of the most difficult endeavors anyone can undertake. However, many people dream of owning a successful storefront or business and want to do everything possible to make this dream come true.

Below are some steps you can take to ensure your brick-and-mortar business is marketed successfully when it’s in a highly populated area.



Speak with Other Businesses

One of the best ways to market your business is to market to other businesses in the area. For example, there are an estimated 1,500 timeshare resorts across the United States. If you provide a home cleaning service for vacation rentals and sell cleaning materials, you can reach out to these time-shares and promote your services. Using a business-to-consumer and business-to-business model can help you gain more clientele and help you improve your visibility in the community. Ask businesses and customers to promote your company so you can continue to grow in your community.

Clean Your Premises

Did you know that 93% of people would not return to a business with dirty restrooms? While it might seem like a small issue, business cleanliness is incredibly important to make a good first impression on your customers. Consider hiring professional cleaning services to improve the look of your business and organize your company. A professional cleaning service can also help you focus on what matters, which is running your business.

Treat Employees With Care

Treating your employees with care can pay off in more ways than one. Employees are more likely to spread the word about your business if you treat them with kindness. They will be more likely to love working there and will recommend your services to their friends and family. This is one of the best ways to achieve free marketing! In addition, if you kept your employees on your payroll during the COVID-19 pandemic, you might be eligible for a tax credit known as the Employee Retention Credit.

The Employee Retention Credit is a refundable tax credit against certain employment taxes equal to 50% of the qualified wages an eligible employer pays to employees after March 12, 2020, and before January 1, 2021. This means that employers who paid their employee’s salaries during the pandemic can get a tax credit for half of that amount.

Attend Community Events

Attending community events is another great way to improve your company’s visibility and do outreach to customers. Try to attend events that are relevant to your business. For instance, if you opened up a new tattoo shop, then attending a tattoo expo can help bring attention to your shop and your artists. Community events in highly populated areas are usually attended by thousands of people. Outreach is one of the most important aspects of marketing, so research events in your area where you can find potential customers.

Market on Social Media

Marketing your business on social media is one of the best ways to improve your overall visibility. Consider hiring a social media manager who is familiar with marketing techniques for your business. For example, if you run a business dedicated to selling hair accessories, you can hire a social media manager with experience in this marketing field. While you might run a brick-and-mortar business, social media can help promote your shop and encourage customers to stop by. You can also use social media to conduct customer service outreach for customers online.

These tips can help provide you with the tools you need to successfully market your business in a busy area. Stand out among the competition and gain more clients using these tips and techniques.



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Valerie M.

Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.