Onward and Upward: How Businesses Are Still Growing Since the Start of the Pandemic

growing business

marketing plan templateDuring the pandemic business growth has meant finding new ways to pivot strategies or practices to remain competitive and continue to grow

It’s no secret that the pandemic has put pressure on small businesses, every business has made a unique approach toward the new normal in an effort to stay afloat. With old methods no longer working, small businesses need to adapt to the times while withstanding the pressure of the economy. Small businesses are still continuing to grow in the new normal as the pandemic continues. If you’re looking for ways to improve your business right now, here are some tips you can use to shift your focus, time, and resources to maintain the status quo or find continued growth.



Build Relationships

A business needs customers to grow, especially during a pandemic, and targeting your audience online via social media is a great way to reach your customers. In 2020, customers began shopping online, remote working, taking virtual classes, and utilizing technology to stay in touch with family and friends. With more of your customer base going on social media, now is the time to reach out to them where they are.

Go Virtual and Host Events

In-person events and interactions ended quickly during the pandemic. They had a slow restart, and some businesses didn’t reopen the way they were before the pandemic. Suddenly, virtual events became the norm. These events attracted more people and a more diverse group than previously. While many people moved in 2020, only 18% of surveyed movers reported that COVID-19 played an important role in their choice to move cities. By going virtual and hosting events online where potential customers can come to learn more about your business, you can increase your customer base and your sales.

Support Employees

There are close to 83 million millennials in the workforce, and 40% of millennials stated in a recent survey that telemedicine was “extremely or very important,” especially during the pandemic. During the pandemic, many small businesses have chosen to invest in their teams and offer greater benefits, including telemedicine and remote work opportunities. If you’re looking for a way to improve your company’s employee retainment rate while also improving your small business’ reputation, consider investing in those benefits. The machine shop services industry alone has grown 1.9% every year between 2016 and 2021, and the same could be true for your business as well by following these tips.

Strategic Marketing

When the economy starts to make a drop, every penny flowing through your business matters and makes a difference. Marketing is expensive, but there are ways that you can save money on your marketing budget. You can make use of free social media platforms to control your marketing such as Instagram, TikTok, Facebook, and more. It’s simple to maintain and monitor your social media accounts to market your business.

When you are trying to get through a challenging time, like a pandemic, these are some tips that can help you redirect your focus to what matters most. This can help save you during tough times and possibly even help you grow.



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Valerie M.

Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.