The Importance of Language When it Comes to Your Marketing

marketing plan templateHaving the right tone for your marketing language is key to communicating to customers effectively in all aspects of our integrated marketing plan

Knowing how to alter your language so to best reach your audience is all part of marketing. After all, the language that’s used in your marketing plan is incredibly important in how well your advertising works.

Here are some tips for how to best alter your language when necessary and why it’s so important.



SMS Marketing

One effective way to market to existing customers is through short message service (SMS) marketing. This strategy means that you send promotional updates or other various messages to customers through text messages. The customer receives it directly on their phone and the notification guarantees that customers will see it sooner than later. In fact, it may be beneficial to use a service like GroupCast for this since it has built a robust infrastructure with no single point of failure. The service reliably delivers millions of messages quickly, even during widespread weather events that could otherwise mess with cell towers.

For marketing options like these, your language matters because the text you’re sending out is only going to be a sentence or two. You need to capture their attention and raise interest in only a few short words. For that reason, any confusing messages, texts without a call to action, or lengthy sentences would not perform well. As a result, sticking to something short, sweet, and direct would be better in terms of marketing.

You also don’t want to spam their phones. This means sending multiple messages every few days is not going to be effective. Saving your text service for important updates and offers would be far more beneficial for this type of marketing. Not only that, but what’s the tone of your text? This is all part of your marketing language. An urgent message may spur action but a helpful message might encourage folks to visit your site and browse at their leisure. Think about what you want your customers’ action to be while you craft your SMS marketing plan.

Your Website

The language you use on your website is also going to make a big impact in terms of marketing. When focusing on your website, it’s almost all about asking yourself who your audience is. This is because 90% of searchers haven’t made their mind up about a brand before starting their search. When they reach your page, they need to decide that your company is reputable and trustworthy to do business with. Your language is how you do that.

This is where language really matters: what services you provide and who you provide them to? Your language needs to be tailored to your audience. For example, if you’re a lawyer, you’re going to want to be sure to advertise your experience, but you’ll also want to use common language. This is because many individuals often resort to professional help to better understand legal documents. Legal language is not common vernacular. To better relate to your audience, you’ll need to use language they can understand.

There are plenty of over areas in which your language matters when it comes to your marketing, but these are some of the most obvious. Be sure that whatever blog content you provide has a similar attention to your audience. Who is reading your content is the most important part when it comes to deciding your language. What do they value? Targeting your language this way is the best way you can attract future clients while also maintaining and pleasing clients you currently have. When it comes to marketing, your language is key.




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Valerie M.

Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.