Recommended Direct Marketing Books
Direct Mail in the Digital Age by Lin Grensing-Pophal
FROM THE AUTHOR: Direct Mail in the Digital Age shows that in the digital age, direct mail might be the perfect tool for small-business owners to capture their customers’ attention. The saturation of email and digital marketing means that small-businesses must create integrated marketing plans which include direct mail. The author shows them how to compare direct mail to other marketing possibilities, and plan cost-effective direct mail strategy which will pack a punch into their marketing campaigns.
Where to Buy: Available in Paperback on Amazon
Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business by Mitchell Cogert
FROM THE AUTHOR: 101 Inexpensive & Profitable Ideas for Small Business you will learn about the mobile marketing tools you can use in your business, how much they cost, and how you can use them to spur company growth, create brand awareness, build a client database and achieve many other goals. The book gives you an in-depth look at the top mobile marketing tools and specific ideas you can use in your business today. • Mobile websites • SMS or text messaging • Mobile advertising • Location-based mobile social media • Proximity marketing • Mobile apps • QR codes
Where to Buy: Available in Paperback and Kindle on Amazon
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman and David Meerman Scott
FROM THE AUTHOR: Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.
Where to Buy: Available in Hardcover and Kindle on Amazon