Social Media Books

Recommended Social Media Books

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What the Plus! Google+ for the Rest of Us by Guy Kawasaki

What the Plus bookFROM THE AUTHOR: You are ninety minutes and $2.99 away from mastering Google+. That’s all it takes. But don’t take Guy’s word for it. Here’s what three experts have to say about What the Plus! Google+ for the Rest of Us: “We didn’t expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!” Vic Gundotra, Senior Vice-President, Social, Google

Where to Buy: Available in Kindle format on Amazon

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Google+ for Business: How Google’s Social Network Changes Everything by Chris Brogan

Google+ for Business bookFROM THE AUTHOR:  The Complete Business Guide to Google+, Today’s Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else–and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time–and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!

Where to Buy: Available in Paperback and Kindle on Amazon

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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Sarah-Jayne Gratton and Dean Anthony Gratton

Zero to 100,000 bookFROM THE AUTHOR: Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We’re talking about people who buy your stuff, and then tell their friends how incredibly great you are—without being paid to do it. People who follow your every move, look to you for guidance, and can’t wait to hear what you’re up to next. Your 100,000 people. Your two football stadiums full of cheering fans. They’re out there, looking for you. Here’s your easy, low-cost social media plan for finding them…connecting with them…giving them what they want—so they can make you stunningly, incredibly successful!

Where to Buy: Available in Paperback and Kindle on Amazon

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan and Dharmesh Shah

Inbound Marketing bookFROM THE AUTHOR: Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Where to Buy: Available in Hardcover and Kindle on Amazon

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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits by Jay Conrad Levinson and Shane Gibson

Guerrilla Social Media bookFROM THE AUTHOR: Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan.

Where to Buy: Available in Paperback and Kindle on Amazon

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman and David Meerman Scott

Content Rules bookFROM THE AUTHOR: Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

Where to  Buy: Available in Hardcover and Kindle on Amazon

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen

Likeable Social Media bookFROM THE AUTHOR: The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

Where to BuyAvailable in Paperback and Kindle on Amazon

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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perrry Marshall and Thomas Meloche

Facebook advertising bookFROM THE AUTHOR: Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits.

Where to Buy: Available in Paperback and Kindle on Amazon

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