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Category: Direct Marketing

email marketing newsletter

Email Marketing Newsletter Development Strategies and Tactics

Diane Seltzer

Small business communication strategies can leverage cost-effective email marketing newsletters to build key customer relationships and sales With thoughtful planning and execution, an email marketing newsletter can be quite effective for businesses looking to build relationships with customers. The development of an email marketing newsletter should balance business aspirations with realistic goals. Carefully planning...

demographics obama targeting

Target Demographics Marketing Lessons from 2012 Obama U.S. Presidential Election

Diane Seltzer

How small businesses can learn from micro-targeting techniques used by the Obama campaign to reach target demographics with the right messages to win the election It is clear that President Barack Obama won reelection in the 2012 race for U.S. President because he was able to secure votes from a more diverse demographic of...

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