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Category: Direct Marketing

demographics obama targeting

Target Demographics Marketing Lessons from 2012 Obama U.S. Presidential Election

Diane Seltzer

How small businesses can learn from micro-targeting techniques used by the Obama campaign to reach target demographics with the right messages to win the election It is clear that President Barack Obama won reelection in the 2012 race for U.S. President because he was able to secure votes from a more diverse demographic of...

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