Create Dynamic Social Media and Marketing Videos with FlexClip Online Video Maker Tool

marketing videos

marketing plan templateFlexClip offers small businesses an easy-to-use online video maker with quick edit templates, animated text and more to create engaging marketing videos

From YouTube showcase videos to social media promo videos, video marketing is a must for for small businesses. For businesses looking for something more robust than a video phone app – yet not as complicated as professional video editing software programs – an online video maker tool may be just the perfect fit.

Editing videos on your computer tends to give you a lot more control and functionality. Since most apps are limited to the photos or video clips on your phone, there’s a much steeper creative curve as well.

We were recently introduced to FlexClip and given an opportunity to test drive their online video maker tool in exchange for a review. Note that although they do have a free version, some of the features we mention in this review may be Plus features (Plus plan currently priced at $7.99 USD when purchased annually).

Anyone can sign up for a FREE account with FlexClip to test out many of the features!

Save 10% on Basic or Plus Plans – Sign up for Basic or Plus with code: FLEX10
To unlock the full potential of FlexClip they offer Basic and Plus plans that give you removal of the FlexClip logo on videos, higher resolution for video downloads, more access to stock videos/photos, custom watermarks and ability to create longer videos. We tested the FlexClip Plus plan and felt it was definitely worth the low month rate to enjoy all the extra features.

Here are some of the features that we think makes their tool stand out as a great option for small business marketing videos.



Easy Online Video Creation

The best thing about FlexClip is that it makes it EASY for small businesses to create unique videos that are engaging, without requires hours of editing or a video making expert.

make videos

To get started with your video, FlexClip gives you options to start from scratch or use one of their video templates. Select templates from many different industry niches (such as Business, Education, Restaurants or Fashion) or select from types of videos (such as How-to, Marketing, Lifestyle or Slideshows). You can even select by social media site use for different templates by Facebook, Instagram or YouTube.

video templates

Robust Video Editing Features

Once you select a template, there are many options to customize the templates and dynamic features used.

Videos are created using “storyboards” where each segment of a video can have specific elements customized by changing colors, swapping out text features, adding or deleting photos and video clips. You can import your own video or photo clips, or you can choose from a vast library of free stock photos and video clips (unlimited with Plus plan, limited for free plan).

video storyboard

If you choose to create a video from scratch (rather than using a template) you can start by selecting the video ratio:

  • 16:9 (wide video – good for YouTube)
  • 1:1 (square video – good for social media)
  • 9:16 (vertical video – good for Instagram stories)

Also important to note – if you choose a template you can change the video ratio and everything in the template automatically adjusts!

There are lots of other editing features that you would expect from a good video maker tool, such as:

  • Transitions – such as fades, zooms and more
  • Video trimming
  • Audio/music (upload or choose from free stock music)
  • Speed adjustment – adjust speed of video clips
  • Text duration – adjust duration of text elements
  • Filters – add filter to photos or videos
  • Watermarks position on video (Plus feature)

Animated Text in Videos

One of our favorite features are the animated text elements. Use of dynamic text is especially useful when creating social media promo videos. There are many basic text elements with movements as well as many animated / dynamic text elements. You can easily adjust the colors of any text element as well as the size, font and the timing of the animated effect.

animated text

Other dynamic overlay elements include social media icons and fun widgets, and even the ability to upload your logo and URL to create a dynamic intro or closing effect to your video.

Anyone can sign up for a FREE account with FlexClip to test out many of the features!

Save 10% on Basic or Plus Plans – Sign up for Basic or Plus with code: FLEX10

To unlock the full potential of FlexClip they offer Basic and Plus plans that give you removal of the FlexClip logo on videos, higher resolution for video downloads, more access to stock videos/photos, custom watermarks and ability to create longer videos. We tested the FlexClip Plus plan and felt it was definitely worth the low month rate to enjoy all the extra features.

Overall, we feel that FlexClip is a great online video maker tool that let’s small businesses quickly create professional, eye-catching videos without a lot of upfront editing skills.




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Editorial Staff

This article was written by SBMarketingTools.com editorial staff.