Review of VerticalResponse and Constant Contact Social Coupon Email Marketing Tools



social coupon toolsHow VerticalResponse and Constant Contact email marketing services can help you create coupon deals and offers for customers and prospects via email or sharing on social media sites like Facebook and Twitter

Many email marketing services are adding more bells and whistles to their standard email marketing programs to help differentiate them from competitors. Social Coupon Tools that allow you to easily share deals or offers via email or on social media networks is the latest new service worth checking out.

Adding coupons to your email marketing newsletters is nothing entirely new – most email marketing services offer coupon “templates” that can be printed out or used to redeem offers online. But social coupon tools with advanced tracking and sharing mechanisms can take your email [and social] marketing efforts to a whole new level.

Offering coupons through your social media accounts are a great incentive to add followers. You can promote your social accounts as an outlet to get more deals: “Like us on Facebook for exclusive coupon offers!” Coupon offers also help generate repeat revenue opportunities with customers and prospects. And including them on social media is an instant outlet for sharing for growing your customer and prospect database.

Two email marketing services that appear to be leading the pack with offering social coupon tools are VerticalResponse and Constant Contact. Their latest social media marketing tools will help you grow your social “fan base” and generate more revenue for your business.

Here’s a review of what you can expect in terms of features, benefits and pricing for each service.

VerticalResponse Social Coupons

Email marketing service VerticalResponse offers Social Coupons – a service that allows you to create, publish and share coupons. Known as “sharable coupons”, these coupons can be shared via your social networks on Facebook or Twitter, as well as in your email marketing newsletters.

VerticalResponse Social Coupons starts with a coupon wizard tool that helps you create the offer details and coupon image. Then, you simply publish [or share] the coupon offer to Facebook or email.

Their social media package also includes a lot of other cool tools that make managing your social media marketing activities much easier. Tools include: “Clipper” to create a library of content ideas from the web, suggested “content” from the web to help you feed your social post pipeline, “engagement” tools to help keep the conversation going, a mobile app for social media marketing on the go and advanced tracking mechanisms that let you track details like responses to posts or coupons.

email coupon features
images courtesy of VerticalResponse

PRICING: Social Coupons is included in the “Social Media” package offered by VerticalResponse at $18/month. But if you bundle Social Media with Email Marketing you pay only $9/month for Social (savings of 50%). VerticalResponse also offers a 30 day free trial offer.

Constant Contact Social Campaigns

Constant Contact – a top email marketing service for small businesses – offers Social Campaigns that are primarily designed to integrate with your Facebook business page. The Social Campaigns tool allows you to run promotions and offers on your Facebook page to increase business by turning fans into customers. (Note: Social Campaigns is different from their SaveLocal deal program that creates local limited time deals for a small fee).

Using predesigned templates, businesses can easily create professional Facebook landing pages for featured offers – like coupon deals, sweepstakes, e-commerce deals or even encourage donations for fund raisers. Coupons and offers can be promoted to your email list and social networks to engage your existing audience and attract new fans. When users click on your customized landing pages – “Like” and “Reveal” pages – first they “like” you and then they are “revealed” the offer or coupon. Users are also encourage to share it with their own social networks so your fan base and your customer base grows.

Quick Demo Video of Constant Contact:

PRICING: Social Campaigns is free for less than 100 fans, and costs only $29.95/month for more than 100 fans. Constant Contact also offers a Free 60 Day Trial of Constant Contact and includes free coaching to help you out.

Choosing the Best Email Marketing and Social Coupon Tool

Which social coupon tool should you try? Try them both. We always recommend to sign up for more than one trial so that you can take tools for test-drives before signing up. That way you’ll know which one meets the needs of YOUR business in terms of ease of use, functionality and cost.

If you like the functionality of the email marketing and social coupon tool you can upgrade to a full account. If you already have an email marketing vendor you can simply transfer email contacts to a new account (TIP – its SUPER easy to export subscribers from your other account and then upload to the new vendor – so you should feel free to switch at any time) and get started with communicated local deal offers to your customer contacts.




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With nearly 30 years of integrated marketing experience, Diane is the founder of SBMarketingTools.com and author of the award-winning book PR Tools to Toot Your Own Horn. Diane also runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing, and two boating lifestyle sites: MyBoatLife.com and BoaterKids.com.