Do You Still Think Digital Marketing is Taking Over the Industry?

digital marketing trends


Arcadia Corporate Merchandise Ltd. is UK’s leading merchandise supplier and promotional product management company that offers an extensive range of promotional products for big and small businesses. With years of experience in the industry, Arcadia continues to boost sales and facilitate conversions for businesses, through highly effective yet affordable promotional marketing campaigns.

Digital marketing is a new buzz word that is taking the marketing industry by storm, but is it living up to all the hype?

The truth is that in this day of technology, some type of digital marketing is necessary to remain competitive. However, this doesn’t mean that digital marketing is the end all solution to meet your company’s needs. Instead, any effective marketing campaign must take a multifaceted strategy that is designed to engage with the consumer in a way that entices them to make a sale.

While important, digital marketing can be extremely limited.

For example, studies show that only 0.1 percent of online users actually click through banner ads. Add to this the fact that other studies show that about half of the people that do click through these online banner ads, do so by mistake, and you can see just how limited digital marketing is for businesses.

In fact, many digital marketing strategies offer a very little return on your investment, especially compared to the fact that more than three-quarters of the people that receive promotional products end up doing business with those businesses. There are several other great benefits that promotional items offer better than digital marketing.

Below is a look at just some of the reasons why promotional items are still a vital part of the marketing industry.

Personal Engagement

Giving customers and prospective customers any type of promotional products offers a higher level of personal engagement than just placing an ad online. This is true whether you personally hand these items out to the consumer, like at a trade show, or if the items are mailed.

When a customer receives a product with your company’s name on it and they use that product in their daily life, they start to build a relationship with your business. This higher level of engagement equates to a higher connection with the consumer and it greatly increases your chances of transforming a prospective customer into a buyer.

Long-Term Marketing

Promotional item marketing also offers a great shelf life. In fact, most consumers will hold onto a promotional item for at least two years. This means that just one product sent home with the consumer will keep your brand name in the consumer’s mind for at least two years.

These products have a longer marketing lifespan than online ads that may be seen by the consumer for mere seconds at a time. While promotional items may cost more initially, their long lifespan typically offers a higher return on your investment.

Turn Customers into Fans

One of the most important benefits of giving promotional items to your customers is that it allows them to advertise for your business without any additional costs. When your current customers wear a promotional hat, lend someone a promotional pen or carry around a promotional tote bag, your company’s brand message goes along with it.

In addition, studies show that consumers are more likely to trust a business referral from a friend, family member, neighbour or co-worker than an online ad. Promotional product marketing is especially effective for local business marketing. Handing out numerous marketing materials around your local area is a great way to spread news about your business quickly and efficiently.

While digital marketing is still necessary, you cannot doubt the power of promotional product marketing, a tactic that has been used by businesses for more than 200 years dating back to the election of George Washington in 1789.

When integrating a promotional product giveaway into your marketing campaign can help you take your business to the next level.

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