Tips to Boost Brand Awareness for Your Small Business

business branding

Making your brand a household name is possible. It is not an easy path to get your brand on the tip of everyone’s tongue, but with the right marketing support, and a few tips, you can, in fact, improve brand recognition for your business. Increasing brand awareness is one of the best things you can do for your business. Check out these tips to learn how to improve brand awareness for your business.

Marketing Your Brand

Many small business owners think that marketing only focuses on increasing sales. The fact is a PR campaign can focus on raising brand awareness instead of increasing sales. Ultimately, increasing brand awareness will increase sales. Getting your brand out there will drive traffic, generate leads, and get people talking about your business.

Focusing on marketing your brand and not just increasing sales comes with a lot of great benefits. Brand awareness can help people quickly make buying decisions. It will also put your business in a position of being sought after.

Your Website

Optimizing your website for brand awareness is essential. Modern web design combined with a focus on branding your business tells your story and will compel consumers to want to learn more. You can build an army of loyal customers that will spread the word about your business with the right web design.

How do you build your brand via your website and get people interested in spreading the word about your business? Simply you engage them. You provide information to establish yourself as an expert in your field. For example, if you have a plumbing business, generating and posting content that provides homeowners with “how-to” information can endear you to your audience.

Make sure your website is visually stimulating, highly functional, features information about your brand like your company culture, and company history, and includes riveting content. Word of mouth is still one of the best ways to raise brand awareness, give people something to talk about, and they will.

Widen Your Target Audience

You hear a lot about your target audience in marketing. There is a lot of research done in demographics and who is most likely to buy your products and services. For example, if you are a moving company, you are likely to target your audience by considering who is most likely to move. You may already know that family moves make up about 44% of the moves, followed by corporate moves at 38%. You may know that military moves account for about 16% of moves and that government agency moves are the least likely to move, at about 2%. This is all important information for increasing sales, but when you are focusing on brand awareness, you do not want to limit your audience to only the people that are most likely to buy or arrange for services from you.

Be the brand that everyone wants to see succeed. Broaden your audience for brand awareness marketing. Let all types of people get to know your brand.

Add a Voice to Your Brand

Social media marketing is not just for increasing sales, it can be used to raise brand awareness. Giving your brand a voice on social media can spread brand awareness near and far. Consider what your business believes in, what is your brand’s culture? For example, how does your brand give back to the community? Do you sponsor a little league team? How about helping out at the animal shelter?

Associating your brand with a charity or giving back to the community is a great way to develop your brand’s voice and raise awareness. It is also a great way to make people on social media aware that there are charities or community causes that can use their help.

Avoid This

Marketing for brand awareness can be a slippery slope if everything you post has to do with sales. Think of raising brand awareness as storytelling. Avoid overselling your products or services. Consumers can find sales tactics that are snuck into brand awareness marketing sneaky.

Get the word out about your business by applying a few of these tips, and the sales will start rolling in organically.

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Valerie M.

Contributor at Small Business Marketing Tools
Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.