Technology services like email, live chat and website forums can help small businesses be more responsive with customer service Instead of getting in the car to drive to a shopping mall or flipping through a phonebook to find a service company, many customers and small business owners now head to their computers when they want...
Create a user-friendly mobile web page with design techniques that incorporates ease of navigation, featured content and desired call to actions for your target audience A mobile home page design should be a lighter, more useable version of your website home page for smartphones and mobile device visitors. With the use of mobile web browsers...
Design your website content with photos sizes that are large enough for Pinterest to encourage more image pins and website traffic Many businesses are starting to see that having a presence on Pinterest can be very beneficial to growing their brand, website traffic and general consumer buzz. People stumble onto images or photos on your...
Gain more exposure and amp up your small business public relations with these media strategies that will keep your company top of mind with your most important publications A company profile, interview or story in a top industry publication can be a golden opportunity for small businesses. Increasing media exposure and coverage within your target...
Reviewing a previous year’s marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Many businesses start off a new year going full speed ahead with a new annual marketing plan without ever reviewing what worked or didn’t work from the previous year. If you never...
Strategies to help make direct mail marketing campaigns a more cost-effective investment that produces a better ROI for your business When was the last time you checked your mailbox? If the answer is, “I don’t remember,” you might be forgetting a major marketing opportunity. In our increasingly digital world, direct mail campaigns are still an...
Smart investments in graphic design can help bring new business, encourage return business and establish your company brand Many small businesses don’t spend enough time and money on good graphic design. With hourly rates hitting $400 for a top graphic designer and the prospect of spending precious time reviewing designs and proofs, all too often...
How to create a good Google ad program that attracts targeted customers and produces results Google is one of the top search engines on the internet, but it is making changes to its homepage. While the design maintains the simplicity that Google always provided, the changes relate to the ability to put advertisements on the...
Investing in small biz tools that deliver multiple marketing or productivity services can help your business cost-effectively accomplish more in less time Multi-purpose tools – or “dual-purpose” services – can be a great investment because they can deliver more than one service or function for your small business. From productivity tools that save you time...
These non-search engine web traffic generators can help produce visitors and referrals without relying on search result traffic or ranking from Google or Bing If you run an online business, blog or company website, then you know that your organic traffic is generally at the mercy of search engine rankings with Google and Bing. Recent...