If your business accepts credit and debit cards from customers as a form of payment, it’s important to how EMV chip card technology relates to the responsibility and risk you bear in payment processing and security. Here’s a brief explanation of EMV chip card technology, why it was introduced in the United States and...
How your business can improve social media engagement with customers One condition is necessary for small-business social media marketing to be effective: your company’s social communities must be engaged. Unfortunately, many companies make the mistake of prioritizing visibility way ahead of engagement. Though whether 10 fans or 10,000 see your social media posts, you won’t generate...
Four everyday finance tips for keeping your small business’s annual spend and finances in order throughout the year The financial stability of your business is critical to your ability to adapt to changing market demands — both positive and negative — and invest in the resources that provide a positive customer experience. Here are...
How mobile marketing campaigns and strategies are essential to reach on-the-go customers If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massive technology infrastructures, you might be surprised to hear that you’re missing out on what can be a highly profitable marketing channel that provides...
Choosing between popular e-commerce payment methods to grow online sales for your small business There are a variety of payment options designed to accommodate e-commerce sites, but is there one superior technology a business should choose based on customer base, size, industry or growth strategy? Here are some of the pros and cons that three...
Year end marketing plan strategies to finish off the year strong and prepare for next year’s plans The approaching end of the year presents a perfect time to ensure that you capture as much business as you can — and to plan for all the opportunities a new year presents. Here a few simple ways...
Small businesses can maximize revenue opportunities by giving customers more ways to pay for goods and services Giving consumers the option to pay with the method they prefer is a simple way to convert more of your interested prospects into customers who, ideally, become frequent buyers. Here’s a look at the factors that contribute to...
Tips to simplify the sending and receiving of payments for better client satisfaction and better cash flow The potential benefits of electronic invoicing include lower costs associated with printing, paper, postage and the storage of hard copies. Because electronic invoicing reaches your clients more immediately, there’s also the potential that you’ll receive payment faster....
Business benefits of accepting credit cards for payments and how they can impact your bottom line You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result. According to data compiled...
A guide to implementing a payment ready e-commerce platform that is secure and seamless for optimal conversion With an e-commerce site, your business can serve customers practically anywhere an Internet connection is available. This freedom to conduct business anytime, anywhere gives small businesses unbridled opportunity to reach new markets. Niche businesses, indie businesses, and...