business digital era changes

Running a Business in the Digital Era: A Decade of Changes

How has the digital revolution has changed the way you do business over the last decade Since the iPhone’s introduction in 2007, mobile technology has transformed business on a revolutionary scale. The aggregate annual consumer value that users in leading industrialized nations place on mobile technology above the cost of devices and services is...

small business website mistakes

3 Common Small Business Website Mistakes

Building or updating a small business website? Here are 3 important things not to overlook in your plans Small businesses are some of the most innovative companies out there. Nimble, passionate, and devoted, these companies are often the best examples of what a business should be. But sometimes they are also the most challenged....

marketing sales events

Use Event Marketing to Promote Small Business Sales

Creating marketing sales events to fuel year-long marketing efforts for your business Tying your marketing efforts to specific events – like holidays or special occasions – can help give your marketing a “purpose” and really get the attention of consumers. Holidays naturally drive sales, with retailers accounting for up to 30 percent of their...

For Better Organic Marketing, Rely on Your Existing Resources

Growing your business with organic marketing that taps into low-cost internal resources As small business owners, we all are looking for ways to be better. Better leaders, better decision-makers, better marketers. But it can be tough with the demands on our time to be able to devote any energy toward anything other than our...

3 Ways the Cloud Helps Win More Business

How tapping into the power of cloud technology is changing your ability to win more new business Starting with the term information technology, a small business owner realizes that IT is more than word processors and Facebook pages. Information technology is the foundation that allows for most of our business communication. We no longer are...

mobile apps for business productivity

15 Mobile Apps to Make Your Small Business More Efficient

Smartphone apps that can improve everyday tasks and help you run your business Nine out of 10 executives use a smartphone to help run their business, a July 2013 Google survey found, and 10 percent manage their businesses exclusively from their smartphone. This makes choosing the right business apps crucial for running today’s company efficiently....

social media apps for business

Top iPhone Apps for Managing Your Social Media Accounts

Best smartphone apps to help your business schedule, post and engage better on social media As a small business owner, there are plenty of tasks for you to juggle every day. And social media management is just one more item for you to get around to in your busy day. Even if you delegate...

office branding

Your Decor Matters: Create an Office Space That Reflects Your Brand

Branding your business doesn’t stop at your website – make your brand shine in your office look and feel Your office space is an integral part of your marketing strategy. The way you brand your physical space helps to deliver your intended message to potential clients. According to Entrepreneur magazine, branding your office space enforces...

subscription business models

How to Maximize Subscription Revenue

Subscription-based business model best practices that maximize revenue Bose may become the latest company to enter the thriving music subscription service market, TechnoBuffalo speculated in December, commenting on the company’s recent quest for a user experience designer familiar with Pandora, Spotify, or Google Play. This development follows on the heels of Bose partner Apple’s...

video creation best practices

YouTube Video Advertising Production Tips

Video creation best practices small businesses can use to make more successful YouTube videos According to AdAge, half of the top 2014 YouTube advertisements were designed specifically for online distribution, in contrast to previous years where repurposed TV ads such as Super Bowl spots dominated. Advertisers are shifting to digital media because it brings...