Branding your business doesn’t stop at your website – make your brand shine in your office look and feel
Your office space is an integral part of your marketing strategy. The way you brand your physical space helps to deliver your intended message to potential clients. According to Entrepreneur magazine, branding your office space enforces your promise to the customer. When prospective clients walk into your office, they want to feel that your work environment supports your marketing message.
If you need some help getting started, follow these tips to get an edge over your competitors:
The use of color in your logo, website design and physical decor reflects your company’s overall message. All Business suggests neutral colors for a company that tilts in a more conservative direction, like law firms, banking institutions and accounting firms. If you are in a more creative field, like graphic design, photography or fashion, go for more vibrant colors and attention-grabbing signage to show your company’s personality.
Match Your Tone
What is your company’s mission statement? Are you focused on presenting a hip image or a more conservative backdrop? Is your company’s spirit more cutting edge or sophisticated? The answers to these questions can influence the decor that is present in your physical space. For instance, a company that is focused on being active may incorporate a ping-pong table or yoga space in its office to entertain clients and reinforce its brand. On the other hand, a business that is focused on sophistication might place an elegant vase of flowers on the reception desk to create a warm and friendly environment.
Accentuate Your Product
Are your products highlighted in a particular way throughout your office? When a client or customer walks into your space, they want to be able to see your product, and that means lighting. Depending on your product or service, you can use different types of lighting in your workspace. For example, if you work in a marketing office, open the blinds to let natural light come through. Or, if you work in a showroom, think about recessed and spotlight lighting to accent your product.
Utilize Feng Shui
Your overall layout affects a potential client’s impression of your business. Employing principles of feng shui is a subtle way to present your company’s message with clarity. For instance, using a round table for meetings with clients promotes an energy of problem solving and negotiating. You also should make certain that the entrance is well lit and the doors can easily swing open to present a welcoming environment. These subtle feng shui elements lend to creating a psychological impact on customers and employees.
Provide Comfortable Seating
When clients come to your office they want to feel comfortable. Invest in furniture that reflects your brand with your colors, your tone and your atmosphere. Arrange your furniture so that employees can maintain their privacy while also encouraging them to collaborate and move around the office. Purchase ergonomic office chairs for your employees to show clients that you care about the health and comfort of your employees.
Potential clients want to walk into an office space that reflects the company’s message. So, before you start buying and decorating, think about the influence your interior design can have on your employees, clients and customers.
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