Marketing Tips for Beginners: How to Create a Good Website

marketing planFor startup businesses, creating a good website is one of the most important steps in your business and marketing plan

When it comes to marketing, your website is a big deal. Whether you’re launching a business for the first time or just starting to dip your toes into online marketing, there’s a lot to consider when you build a perfect website. After all, the quality of your website reflects the standard of your business and your work. For many, your website will be the first time a customer interacts with your company. What’s the message you want to send them?

It should be clear and concise; get to the point, but say what you need to say. You don’t want to lose customers in lengthy or confusing text. However, you still need to provide them with enough information that they know who you are, what you do, and how to go forward.

Let’s consider some marketing tips for creating a good website.

Choose Your Domain Name

First things first, you have to choose what your domain name is going to be. This is the URL that your website is on. You’ll want to promote your domain name through other marketing strategies, like one of the most cost-effective methods, PPC (Pay Per Click) Advertising. PPC advertising relies on keywords and phrases that are relevant to your industry. By bidding on these keywords, you can display an ad to entice potential leads when they search for these phrases. Your ad should lead to your website, which is another reason why your website and domain name are so important.

Once you’ve chosen a domain name, you’ll have to see if it’s available for purchase. If not, you’ll have to find one that is. The first thing to creating a good website is a good domain name.

Design Your Site

When it comes to designing your actual webpage, there are a bunch of things to consider. The rule of thirds is one of the most important things to keep in mind when creating the site’s layout and selecting the best graphics. You’ll also want to consider your pictures, colors scheme, and font design, and what the subpages will be.

When it comes to your pictures, try to use organic photos rather than stock photos. Your color choice is important as well and you’ll want to mirror whatever colors you choose in all of your advertising. This will all be part of your brand.

Don’t Forget Branding

Your brand is another important aspect of building your website. As many as 31% of consumers say trustworthiness is the most important brand attribute. Your brand includes what you portray on your website, your logo, your mission, and more. You want to be seen as a responsible and reputable choice for your clients: the content on your website is how you can do that. Make sure what you say has clear calls to action so they know how they can contact you as well.

Additionally, appealing to your audience is one of the best strategies to use. Who are your customers? Your audience is important because it helps you target how you market to them, which includes your website. For example, 44% of home buyers look online for properties. This helps you answer some simple questions when it comes to pictures, information, and even your text. If you’re a realtor, your experience, your contact information, and a picture of yourself would suffice. You don’t want to overwhelm your potential customers.

These marketing tips are the building blocks to help you create the best website you can. If you’ve created a good website, there will be new clients on the way. Good luck!

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Valerie M.

Contributor at Small Business Marketing Tools
Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.