Smart investments in graphic design can help bring new business, encourage return business and establish your company brand Many small businesses don’t spend enough time and money on good graphic design. With hourly rates hitting $400 for a top graphic designer and the prospect of spending precious time reviewing designs and proofs, all too often...
Simple and easy to follow instructions for small businesses to get set up to use Pinterest as a brand promotional tool to generate more exposure, viral buzz and web traffic As the new social media phenomenon of Pinterest gains momentum with consumers, small businesses are beginning to wonder how they can get on board (yes,...
Small businesses need to develop a plan for building, implementing and managing activity for social media sites like Facebook, Twitter and LinkedIn Although larger businesses may have been the earliest adopters of social media outlets like Facebook, Twitter and LinkedIn for business promotions, small businesses are quickly realizing that a social media presence is equally...
Small businesses that pursue industry award and recognition programs are able to leverage a valuable public relations marketing tool for added company exposure and credibility A feature story or company spotlight in a leading industry publication is golden for any business. And one of the best ways to get prime coverage in an industry publication...
Setting up a professional business page on Facebook is critical in launching a Facebook promotional strategy for small businesses It is relatively easy to set up a business page on Facebook – any small business can do it in a matter of minutes. But getting a professional well-organized business page presence takes a little more...
Use YouTube to showcase your company videos and compliment your brand and marketing with proper colors, logos and messaging YouTube has become a very effective low-cost way for businesses to communicate to customers and prospects via video messages. The video mega-destination can help provide traffic to your website, communicate product and services information and support...