How digital marketing technology is changing small business marketing with new ways to optimize your marketing plans Technology is continuously integrated into our daily lives. In 2020, video calls are routine, many cars can drive themselves, and your personal assistant might be a smart speaker rather than a person. Marketing, likewise, has undergone a...
Avoiding these marketing mistakes will help protect your small business brand and ensure you are spending your marketing budget wisely Today, brand is everything. Customers have the brands they trust most and they have no problem giving their attention (and money) to them. So, how do small businesses get their brand’s name out to...
Small businesses need to follow these important steps when developing a solid marketing plan based on data-driven objectives and decisions According to SBA.gov, there are 28.8 million small businesses just in the United States. Therefore, in order to stay competitive, grow your business and maximize your revenue, you need to build a solid digital...
Quick question: What’s your marketing budget? If you’re like many small business owners I’ve talked with, you might not have an answer. I know marketing budgets aren’t super sexy – but they are DIRECTLY CORRELATED to your business growth. Consider these numbers: Companies that grew 1-15% year over year spent an average of 16.5% of their...
Plan and budget for adding these marketing strategy trends into your small business marketing mix Marketing opportunities for small businesses seem to change every year. It’s not smart to keep doing the same tactics year after year – you have to add new ideas into the mix to keep up with evolving opportunities and...
Templates and tips to create an annual marketing plan to keep your marketing and budget on track throughout the year Each year businesses have a chance to “start fresh” with their annual marketing plans and budget. Its a chance to look back at what you accomplished with your marketing the previous year and build...
Create a customized annual marketing plan template that works for YOUR business to help you plan specific marketing tactics and track budget allocations Many marketing plans lack the flexibility to capture specific tactics for your business... you end up spending hours editing and changing the template layout to meet your specific planning needs. With...
Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing and business plan budgets is crucial to the financial health of your small business. Accurate budgets help you achieve goals, prioritize each area of your business, and plan for...
Tips for entrepreneurs and start-ups on creating a marketing plan to launch and market a new product or business You’ve just had an incredible idea. You’ve invented a potato that peels itself or a stress-free way to keep your house clean all the time, but sadly, although your idea may be a game changer,...
LinkedIn group discussions and status updates can be a great place to network, but be careful about disclosing confidential business plans or information to competitors in your industry LinkedIn Groups are one of the best ways to get access to professionals in your industry niche and make important connections for advancing your career or business....