The Importance of a Good Website

marketing planA good website that is designed to be accessible, engaging and concise could make a big difference for your small business

Though it may seem like a no-brainer, and it is for the most part, not having a website is a deal-breaker for your business. That said, a good website versus a bad website is equally as critical for your company’s success. You first must have a website. Then, your website must be clear, engaging, and informative. Creating a cohesive website will be the most basic yet important tip of all the marketing tips you could receive.

Why Is Having a Website Essential?

If why having a website is important isn’t such a no brainer for you, let’s break it down simply. First, where will your potential customers go to find information about you and your services? If you don’t have a website, this means people will have to come to your store in person or find information off flyers or pamphlets. While flyers and pamphlets are good tools to get the word out, this severely limits potential customers. This is simply because of the ease that comes with searching online from the comfort of your home or wherever you are with your smartphone. There were 5.8 billion Google searches per day in 2019, so you want your business to be available online.

Second, you need to look reputable. If someone searches for your store or service and doesn’t find your website online, they are going to write you off as a scam. Similarly, if your website looks poorly done, it will be that much more likely those searching will think you’re a scam. Your website helps you gain a reputation and it’s important your reputation is regarded highly.

So, Now What?

Now that you have a better understanding of why having a website is important, there is still more to the story. Your website not only needs to exist and look nice, but it needs to be accessible as well.

Website design is not just about how your website looks on a computer or laptop. Your website also needs to be easily converted for mobile searches. This is important for a number of reasons, but one of them is because 57% of internet users say they won’t recommend a business with a poorly designed website on mobile platforms. For this reason, it’s important that whoever designs your website pays attention to how the site converts on different devices. It’s also important because if your site only functions properly on desktops, you will limit the number of potential customers you may receive. There are lots of people who don’t own a laptop or computer and rely exclusively on their phones. For this reason, it’s very important your website converts to mobile features.

Additionally, the internet is where people go for information. If your site pops up while someone is looking for information on your service, you will not only be considered a reputable source for the topic, but they’ll also be more likely to consider your services themselves. For example, about 77% of prospective patients do their research through search engines online. If you don’t have a website, this massive percentage of potential clients will never find your business. This is why having a website that looks good is so important.

Consider these basic marketing tips when opening your own business. Be sure to create a solid website that is accessible, engaging, and concise. Your sales will thank you!

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Valerie M.

Contributor at Small Business Marketing Tools
Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.