A solid digital marketing strategy for your chiropractic business will help your website maintain a competitive edge, attracting and converting new customers
Advertising your medical office through various forms of digital media is inevitably an ongoing challenge. This is true regardless of the services your practice provides, but for some branches of specialized medicine, developing effective strategies is even more difficult.
For example, despite the fact that more than one million chiropractic adjustments are given every day, all over the world, many people are still unaware of its wide range of proven benefits. This makes it more important than ever to develop and maintain a digital marketing strategy that captures your audience, drives traffic, and converts leads.
Here are just a few fresh marketing strategies for chiropractic practices.
Update Website/Post Blogs Consistently
Experts say your practice’s blog becomes outdated after three to five years, but with today’s heavy competition, don’t hesitate to update it every three to five weeks.
Aside from maintaining a simple and modernized interface, it’s essential to keep up with your practice’s blog (if you don’t have a blog, consider creating one to enhance SEO value). Even when you disregard all SEO value, maintaining an updated web presence helps your current patients access the information they need.
Take Advantage of Seasonal/Summertime Subjects
Keeping the first tip in mind, you’re probably already aware that it’s critical to tailor each and every blog post to your audience. But you can go even further by getting more in-depth and specific with the topics you write about based on the location of your practice and the time of year.
For example, 95% of all Americans live within an hour’s drive of a navigable body of water, so most chiropractic offices can take advantage of seasonal and geographical topics like:
- Benefits of Swimming For Joint/Muscles Issues
- How to Prevent Back Pain During a Trip to the Beach
- 3 Stretches That Can Help You Prepare For Your Summertime Swim
You’re probably aware that the demand for mobile browsing is higher than ever. In fact, the number of devices that connect to the Internet is expected to rise from about 13 billion to 50 billion by 2020.
With that in mind, if you haven’t started optimizing your website’s mobile-friendliness, the summer season is a great time to start. You’re bound to get more traffic right off the bat due to the increased number of people browsing their mobile devices during summertime outings. Whether people are browsing as they wait in line at an amusement park or get some sun at the beach, summertime activities take mobile browsing to a whole new level.
Don’t Neglect Social Media
Though keeping your website updated is undoubtedly essential, social media also plays a major role in your practice’s overall online presence. Not only should all of the posts from your website’s blog be shared on your practice’s social media accounts, but they should also be consistently sharing relevant informational articles as well as any promotions or events related to your practice.
“Interacting with your patients on sites like Facebook keeps your practice top-of-mind, triggering repeat appointments and increased referrals…Share health and wellness tips, interesting articles, and link to blog posts from your own practice website. Not only does this strengthen your relationship with existing patients, social engagement on the posts linked to your website sends positive “social signals” that may just help your website’s Google rankings,” writes PerfectPatients.
The role of digital marketing continues to evolve, especially for small, specialized healthcare practices such as chiropractors. But by speaking to your specific audience and maintaining a clearly defined web presence, you can establish your practice as a reliable source of information and support for both existing and potential patients.
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