These small business finance and accounting tools can help minimize paperwork, streamline bookkeeping and automate sales and expense tracking to ensure finances are organized for tax time Knowing how you spend your money is a critical step in maximizing small budgets. Effectively tracking your daily business expenses will help you stay focused on budgets, and...
Small businesses that pursue industry award and recognition programs are able to leverage a valuable public relations marketing tool for added company exposure and credibility A feature story or company spotlight in a leading industry publication is golden for any business. And one of the best ways to get prime coverage in an industry publication...
Promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event Since the launch in 2010, Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday popularity...
With some updated ideas and integration of social media, these tried and proven, back-to-basics marketing strategies and tactics can still be effective generating sales leads, inquiries and revenue for small businesses in a local market In a world of online marketing and social media, sometimes tried and proven marketing tactics can be a refreshing change...
Businesses can save valuable time and maximize IRS returns by automating the organization of sales receipts, invoices and bank statements for tax season and throughout the year Each year small businesses everywhere are scrambling to get their expenses in order for tax season. Small business owners are busy juggling multiple tasks throughout the year and...
Update your business web presence with the latest online tools and marketing strategies that help keep your small business competitive Nowadays, simply having a website presence for a business is not enough. Updating and evolving your online business presence is critical to grow your business and remain competitive. Many small businesses spent some initial time...
Setting up a professional business page on Facebook is critical in launching a Facebook promotional strategy for small businesses It is relatively easy to set up a business page on Facebook – any small business can do it in a matter of minutes. But getting a professional well-organized business page presence takes a little more...
Building customer loyalty and retention strategies for local small businesses through Facebook page promotions Facebook has become more relevant for businesses by providing “pages” or “groups” that allow social connections with customers and prospects. This free page capability is a must-have marketing tool for businesses of any size looking to build customer loyalty and retention....
Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company messages, helping public relations activities such as press releases...
Low cost marketing tools and resources that innovative small businesses should seek to leverage as part of an integrated marketing strategy While the basic principles of marketing never seem to change, the marketing tools that businesses can utilize to attract and retain customers continues to evolve. The good news for small businesses is that many...