eddm Ever Door Direct Mail

Every Door Direct Mail

A step-by-step guide on how to use EDDM for your small business I’m sure you have heard of EDDM (Every Door Direct Mail) since the United States Postal Service (USPS) has been promoting it on TV. I know PostcardMania has received a fair amount of inquires about the service, so I thought it would...

small business marketing mistakes

3 Marketing Mistakes EVERY Business Owner Should Avoid

Small business marketing pitfalls… and how to sidestep them for better business results Want to know what the big secret is to a successful business? You’re probably not going to like it… Marketing—and LOTS of it. But marketing by itself isn’t enough. You have to market well… For over 15 years, my business has worked with...

direct mail marketing rules

The 10 Commandments of Marketing in 2015 (Direct Mail Edition)

Follow these rules to plan and execute successful direct mail marketing campaigns this year For most businesses, January is the “make a plan and start executing” month. Everyone is focused. Everyone is pumped up and ready to reach the goals they just set for the year. With this in mind, I wanted to come up with...

quick and dirty marketing plans

Your “Quick and Dirty” Marketing Plan for 2015

Simple strategies to create marketing plan tactics that deliver a consistent return on investment There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat… Marketing plans don’t have to be complicated. GASP! Say it ain’t so (exclaim the peddlers...

3 Last Minute Holiday Promotions (and a Bonus!)

Holiday marketing strategies small businesses can use to ring in last-minute sales It’s getting close to crunch time for holiday marketing! If you don’t have your direct mail campaigns scheduled already, make that priority numero uno, because if you wait any longer, you’ll probably need to pay a rush fee to get them out in...

direct mail mistakes

3 Direct Mail Flubs Costing You Big Bucks

Save marketing dollars and maximize your results by avoiding these direct mail marketing mistakes You’re probably pretty adept at risk management. I mean, if you’re still in business – at any level – you’ve made choices that either increased or decreased your risk of failure. Some of them panned out. Others probably didn’t. Point is: As...