Tips for designing and creating product packaging that will help market and sell what’s on the inside of the box If you own a small business and sell a product, there are a few questions you need to ask yourself in regards to its success. What makes my product stand out? How is my product...
Tips for getting an accurate understanding your company’s value so you can develop a realistic valuation of your business Billionaire investor Warren Buffett once gave a business school commencement speech about how business valuation is the most important aspect of running a company. Mr. Buffett is about as right as he is rich. The value...
Get ready for the holiday retail sales rush by preparing your business for an increase in online and in-store customers during the holiday shopping season The holiday shopping season is quickly approaching. Because of that, many retailers, both online and in-store, are already preparing their business for the overwhelming shopping surge to come. For e-commerce...
4 ways to make money on your wellness blog and turn your passion for blogging about a healthy lifestyle into a business In today’s health-conscious world, getting started as a wellness blogger is relatively simple. Once you have a concept, an eye for web design, and ideas for interesting content, you can get started writing...
Staff recruiting and onboarding strategies to help small businesses find the right employee that can grow with your business If you’re in charge of a small business, it’s essential that you have a team of dedicated, hardworking, and competent employees. Unfortunately, that’s now always the case in today’s business climate. Here are some things you...
Digital marketing strategies for dental practice businesses to boost website visibility and differentiate your dentistry When it comes to digital marketing, there’s no one-size-fits all solution. Every industry is different in how it must market its products and services. Take dentistry, for example. This healthcare field is ubiquitous, and so it’s important to advertise your...
Tips for starting a successful new restaurant business on a tight budget – from menus that sell to startup restaurant marketing In 2010, there were 27.9 million small businesses in the United States, and studies show those numbers have only continued to rise in subsequent years. That’s because forming a small business is a great...
A good content and digital marketing plan aimed at brand & link building should include an effective guest blogging marketing strategy In today’s digital landscape, you need all hands on deck to find the right marketing strategy for your small business. This means getting more creative with design, link building, content creation, paid advertisements, and...
Investing in quality website content proves to be the best SEO strategy for improving search engine results for your small business “Algorithms change, but quality content that engages your audience [will] always be a winning strategy,” writes author and Entrepreneur guest blogger Dan Blacharski; and he’s absolutely right. About 93% of online experiences begin with...
Step-by-step tips for creating an effective plumbing marketing campaign to build a brand and generate leads for your plumber small business It can be rather challenging for a small business to compete against larger, nationally recognized brands. This is especially true for businesses in trades like plumbing because it is hard to prove the skill...