Choosing the right brand colour that reflects the right personality and actions can impact your small business Colour plays a vital role in marketing. When designing the branding and logo of your company, the choice of colours is a crucial element. According to the study Exciting Red and Competent Blue, this confirms that purchasing...
Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between the two and use these interchangeably. There is a distinct difference between the two and to help utilise both effectively together, here we go through...
Four factors to consider when choosing the right web agency for your small business website design and creation The digital world has come a long way and having a strong online presence is now an essential marketing tool that can make or break a business. Without a website, you run the risk of losing...
In the business world, the word “branding” is used a lot, covering varied discussions from how you should brand your business, which branding experts to hire, to why you should make branding a big investment. All this can make you think “hang on… do I have enough budget to spend on branding?” Branding can...
In today’s business world, almost every company has an online website. Without one, you are missing out on the most powerful marketing tools available to you. It is surprising how often customers now go to the internet as a first port of call when looking for a service or product. Buying habits have changed...
Many start-ups often overlook branding and dismiss this as only something that large corporations with big budgets do. Branding may seem irrelevant when you’re trying to meet day-to-day logistics or getting your product to the market in a short space of time. Yet, in a world where several homogeneous corporations exist, one of the...