When I ask people what they think is the most important page on their website, most respond quite simply that it’s their homepage. It’s as if this is a programmed response to a question I should not even bother asking. While it’s difficult to conclusively say whether or not the homepage is any more...
Create a strong website landing page to optimize your online marketing results A landing page is the page that someone sees when they first visit your site. Depending on where they are coming from or how they are getting there, this could be any page on your site. But for the purposes of this...
How to use 3 important Google Analytics metrics to monitor and improve website traffic For those of you marketers and small business owners not tracking activity on your website, this is your wakeup call: You must start monitoring your website visitors now! It’s easy enough to do, no matter who you are. And it’s critical...
Improve your online checkout process to optimize the customer experience and grow sales Whether you’re a traditional ecommerce company, managing the website for a physical store or chain, or an online company selling a product or service on your site, you can benefit from improving the checkout process on your site. Why? A better...
Optimize the content and functionality of these 5 pages that are critical to your website’s success Every page on your website is important. They all serve a purpose. In fact, if you can point to a page on your site that does not serve a purpose, you should get rid of it today. But let’s...