Why managing your company’s brand and reputation is important for customer loyalty and future business referrals It is natural to think about paid advertising, building an online social presence, and finding the traction your new business needs in order to grow. Unfortunately, managing the reputation of your business may not feel like a priority until...
Ideas on how to tap into technology tools to build brand recognition and get more exposure for your business Many businesses are afraid of all the improvements being made with technology, but the truth is that they increase your exposure. Your customers are busy using new technologies and utilizing the web for everything they can....
How to use relevant objects, handouts or displays to make your presentation topic and delivery more effective The more creative ways you can deliver a message during a presentation, the more people with whom you can connect and engage. The creative use of props will help spread your message and have it resonate with your...
How managing your business brand reputation online is important for both customers and employees While many job seekers find employer review sites useful for insight into company culture, there’s a risk of disgruntled employees posting overly negative reviews, which could impact applicants’ perceptions of office life. Employees are five to eight times more likely to...
How to make the most of business opportunities with an elevator pitch that delivers a concise and targeted message What can you say about your business in one minute? That’s the concept behind the Elevator Pitch. It is a quick summary of what your business does designed to spark the interest of a customer or...
Building your business brand and reputation online with social media and review sites is as important as your offline presence to succeed in today’s markets Rome wasn’t built in a day, and your brand won’t be either, but anything that’s worth building takes time. Unfortunately, 50 percent of businesses fail within the first five years...
Smart investments in graphic design can help bring new business, encourage return business and establish your company brand Many small businesses don’t spend enough time and money on good graphic design. With hourly rates hitting $400 for a top graphic designer and the prospect of spending precious time reviewing designs and proofs, all too often...
Show your business cares about the environment by focusing on green product advantages and eco-friendly business practices in your marketing messages and strategies Green marketing is a trend that many businesses have chosen to adopt, while for others it is also a way of doing business. The global strain on our planet and environment, coupled...
Make stronger connections for your business by turning printed business cards into an offline promotion of your personal and business social network accounts on Facebook, Twitter, LinkedIn and Google+ Networking online through industry forums or professional social networking sites is one of the most efficient ways to develop and maintain business contacts. With online social...
Realtors, local sales reps and small businesses can turn their cars and delivery vehicles into attention-grabbing mobile billboards with vehicle wraps, graphics or decals for memorable advertising and branding impressions in a local market territory A vehicle marketing strategy for your local business could be as simple as using inexpensive door magnets and decals, or as specialized and...