Whether you work in-house or at an agency, it’s essential to ensure your team members are empowered to be more productive and efficient. Marketing teams that work well together in a productive and efficient manner tend to deliver the best results. In this article, we will look at some productivity tips that can improve your...
How your small business can boost productivity and cut costs by offering employees paid sick leave Many small businesses have to evaluate and making cost-benefit decisions on which benefits their employees need the most and which benefits they can afford to offer. While your business may be eager to improve benefit packages for employees, it also...
How has the digital revolution has changed the way you do business over the last decade Since the iPhone’s introduction in 2007, mobile technology has transformed business on a revolutionary scale. The aggregate annual consumer value that users in leading industrialized nations place on mobile technology above the cost of devices and services is now...
How tapping into the power of cloud technology is changing your ability to win more new business Starting with the term information technology, a small business owner realizes that IT is more than word processors and Facebook pages. Information technology is the foundation that allows for most of our business communication. We no longer are afforded...
Smartphone apps that can improve everyday tasks and help you run your business Nine out of 10 executives use a smartphone to help run their business, a July 2013 Google survey found, and 10 percent manage their businesses exclusively from their smartphone. This makes choosing the right business apps crucial for running today’s company efficiently. Here...
Four everyday finance tips for keeping your small business’s annual spend and finances in order throughout the year The financial stability of your business is critical to your ability to adapt to changing market demands — both positive and negative — and invest in the resources that provide a positive customer experience. Here are four...
Efficient management of marketing and sales information flowing from customers to internal team members can impact a customer’s experience and overall satisfaction Consumer dissatisfaction was the biggest culprit behind slumping sales in 2014, reported the American Customer Satisfaction Index, commenting on a third-quarter 0.7 percent decline that brought national customer satisfaction to its lowest level...
Businesses large or small need to understand the importance of data protection for business security Sony got an unwanted gift to kick off this year’s holiday season, becoming the victim of a security breach that not only leaked the unreleased Christmas film Annie but also compromised the healthcare and salary data of over 6,800 employees....
Choosing between popular e-commerce payment methods to grow online sales for your small business There are a variety of payment options designed to accommodate e-commerce sites, but is there one superior technology a business should choose based on customer base, size, industry or growth strategy? Here are some of the pros and cons that three popular...
Small businesses can maximize revenue opportunities by giving customers more ways to pay for goods and services Giving consumers the option to pay with the method they prefer is a simple way to convert more of your interested prospects into customers who, ideally, become frequent buyers. Here’s a look at the factors that contribute to consumer...