Tips and advice on different mobile marketing tactics you can use that will separate you from your competitors and keep your customers coming back Marketing budgets can be tight and staff resources can run low. Knowing how to leverage easy-to-use and low-cost marketing tools is, as a result, critical for small businesses. Thankfully, there...
How and when to charge more money for your freelance, consulting or client work without risking lost business From hourly rates to project fees, deciding what to charge for your client work is often a difficult task for small businesses, freelancers or contract employees. Often you start off at a set rate based on...
Templates and tips to create an annual marketing plan to keep your marketing and budget on track throughout the year Each year businesses have a chance to “start fresh” with their annual marketing plans and budget. Its a chance to look back at what you accomplished with your marketing the previous year and build...
Create a customized annual marketing plan template that works for YOUR business to help you plan specific marketing tactics and track budget allocations Many marketing plans lack the flexibility to capture specific tactics for your business... you end up spending hours editing and changing the template layout to meet your specific planning needs. With...
Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing and business plan budgets is crucial to the financial health of your small business. Accurate budgets help you achieve goals, prioritize each area of your business, and plan for...
Tips for entrepreneurs and start-ups on creating a marketing plan to launch and market a new product or business You’ve just had an incredible idea. You’ve invented a potato that peels itself or a stress-free way to keep your house clean all the time, but sadly, although your idea may be a game changer,...
Editor’s roundup of marketing tool recommendations for small businesses based on cost, ease-of-use and best return on investment With so many marketing tools to choose from, sometimes getting a referral from a friend or colleague can be very helpful to select the best options for your business… particularly from another small business owner that has first-hand...
Create a small business marketing budget for your annual marketing plans and goals that maximizes your investment while tapping into low-cost marketing ideas and tools For many small businesses their marketing budget can be one of their biggest expenses. When growth is your biggest goal you know that you need to invest in marketing...
Reviewing a previous year’s marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Many businesses start off a new year going full speed ahead with a new annual marketing plan without ever reviewing what worked or didn’t work from the previous year. If you...
Opening a new business is a lot of work, but if you want to sustain a long and successful company, then you need to get your business kicked off right A new business is an exciting thing for the business owner and his family and friends. If you want to sustain a long and...