One thing that isn’t talked about enough is ensuring that your marketing works. I don’t know if maybe it’s because the topic is boring, but it is a little alarming how much it isn’t discussed. I’m sure you’ve been there in the board room or even with just some friends, talking about some amazing...
In-house digital marketer vs. outside agency – what is the best choice for your business growth? In order to grow, small businesses need to decide whether they should employ an agency or an in-house digital marketer. By understanding what implications this may have for your business in terms of cost, experience, roles, and expertise,...
Many small business owners and entrepreneurs want to encourage their kids to develop their own business someday or help inspire the next generation of entrepreneurs. Don’t you wish someone shared with you everything you know now when you were a kid with your first business idea? My First Startup is an educational comic book that...
Strategies to put tracking and measurements in place to determine marketing return on investment Measuring ROI (return on investment) for your small business can be a big challenge, but it’s critically important when evaluating the success of your marketing efforts. You want a deep understanding of what is working and what is falling short...
Ways to improve core strategies and tactics to help elevate your marketing efforts in the New Year 2014 was a pretty good year, and you did an impressive job with your marketing budget. But that doesn’t get you off the hook for 2015. There is always room for improvement, and with technology changing daily, you can’t...
Plan and budget for adding these marketing strategy trends into your small business marketing mix Marketing opportunities for small businesses seem to change every year. It’s not smart to keep doing the same tactics year after year – you have to add new ideas into the mix to keep up with evolving opportunities and...
Simple strategies to create marketing plan tactics that deliver a consistent return on investment There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat… Marketing plans don’t have to be complicated. GASP! Say it ain’t so (exclaim the peddlers...
Save 20% off regular marketing plan template prices by purchasing both Marketing Plan Template Builder and Advertising Media Plan Template PackageMany small businesses just need a simple, easy to use (and affordable) marketing plan template to help them with their planning needs. A template takes the guess work out of how to build a...
How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer...
Year end marketing plan strategies to finish off the year strong and prepare for next year’s plans The approaching end of the year presents a perfect time to ensure that you capture as much business as you can — and to plan for all the opportunities a new year presents. Here a few simple ways...