quick and dirty marketing plans

Your “Quick and Dirty” Marketing Plan for 2015

Simple strategies to create marketing plan tactics that deliver a consistent return on investment There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat… Marketing plans don’t have to be complicated. GASP! Say it ain’t so (exclaim the peddlers...

unique selling proposition worksheet

Free Worksheet to Create Your Company’s Unique Selling Proposition

How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer...

marketing planning

End-of-The-Year Marketing Calendar

Year end marketing plan strategies to finish off the year strong and prepare for next year’s plans The approaching end of the year presents a perfect time to ensure that you capture as much business as you can — and to plan for all the opportunities a new year presents. Here a few simple ways...

mobile marketing

Three Mobile Strategies to Incorporate in Your Marketing Plan

Tips and advice on different mobile marketing tactics you can use that will separate you from your competitors and keep you customers coming back Marketing budgets can be tight and staff resources can run low. Knowing how to leverage easy-to-use and low-cost marketing tools is, as a result, critical for small businesses. Thankfully, there...

increase rates clients

Is it Time to Raise Your Rates and Fees with Clients?

How and when to charge more money for your freelance, consulting or client work without risking lost business From hourly rates to project fees, deciding what to charge for your client work is often a difficult task for small businesses, freelancers or contract employees. Often you start off at a set rate based on...

track annual marketing plan

Create a Simple Marketing Plan for Your Small Business

Templates and tips to create an annual marketing plan to keep your marketing and budget on track throughout the year Each year businesses have a chance to “start fresh” with their annual marketing plans and budget. Its a chance to look back at what you accomplished with your marketing the previous year and build...

marketing plan template builder

Marketing Plan Template Builder for Tactics and Budget Plans

Create a customized annual marketing plan template that works for YOUR business to help you plan specific marketing tactics and track budget allocations Many marketing plans lack the flexibility to capture specific tactics for your business... you end up spending hours editing and changing the template layout to meet your specific planning needs. With...

marketing plan budget tracking

How to Use Expense Tracking to Create an Annual Budget

Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing and business plan budgets is crucial to the financial health of your small business. Accurate budgets help you achieve goals, prioritize each area of your business, and plan for...