opening new business

A How-To Guide to Kicking Off Your New Business

Opening a new business is a lot of work, but if you want to sustain a long and successful company, then you need to get your business kicked off right A new business is an exciting thing for the business owner and his family and friends. If you want to sustain a long and...

green marketing ideas

Green Marketing Ideas to Promote Eco-Friendly Small Businesses

Show your business cares about the environment by focusing on green product advantages and eco-friendly business practices in your marketing messages and strategies Green marketing is a trend that many businesses have chosen to adopt, while for others it is also a way of doing business. The global strain on our planet and environment,...

advertising media plan template

Advertising Media Plan Template for Cost Analysis and Annual Calendar

Prepare an annual media plan and budget for print and online advertising with downloadable worksheet package that helps businesses create a budget, review ad sizes and rates and develop an annual advertising calendar for scheduled media placements Most small businesses can’t afford to use advertising or media buying agencies to help them evaluate print...

marketing goals template

Template for Tracking Annual Marketing Plan Goals, Strategies and Tactics

Free downloadable worksheet for defining and tracking specific marketing goals and objectives for the year – including sample strategy, tactic and budget data to demonstrate how to use the template Marketing plans should revolve around setting and tracking specific goals and objectives for your business. Establishing measurable goals – along with specific marketing strategies...

marketing plan templates

Free Annual Marketing Plan Templates and Resources

Download free marketing templates, outlines and worksheets designed to get you started on building an annual marketing plan Spontaneous marketing activities rarely produce desired results for small businesses. Without a solid annual marketing plan to outline a year’s activities businesses typically end up spending well beyond their budget or missing out on opportunities throughout the...

new year marketing plans

Developing an Annual Marketing Plan for the New Year

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing...

promoting small business saturday

How to Promote Small Business Saturday in Your Local Market

Promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event Since the launch in 2010, Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday...

marketing trends

Top Trends in Small Business Marketing Tools

Low cost marketing tools and resources that innovative small businesses should seek to leverage as part of an integrated marketing strategy While the basic principles of marketing never seem to change, the marketing tools that businesses can utilize to attract and retain customers continues to evolve. The good news for small businesses is that...

essential small business tools

Essential Small Business Marketing Tools

Survey shows low-cost marketing tools like word of mouth, social media and networking lead the list of marketing tools small businesses see as critical for gaining business Most small businesses will evaluate the effectiveness of the marketing tools they utilize based on their return on investment. Marketing tools that require a low investment and...

self serve marketing

Self Serve Small Business Marketing Tools

Limited staffs and tight budgets are making self-serve marketing tools more attractive to small businesses With a tough economy and an even tougher business environment, small businesses need all the help they can get with marketing their products and services. Many small business are owner operated with hands-on owners that must wear many hats…...