When I ask people what they think is the most important page on their website, most respond quite simply that it’s their homepage. It’s as if this is a programmed response to a question I should not even bother asking. While it’s difficult to conclusively say whether or not the homepage is any more or...
It’s a condition that all of us business owners have been afflicted with. You know the symptoms: paralysis of the mind and the heaviest of heavy writers block. After days of nice images of your food and the occasional story of your staff, you have no clue what to post on your social media accounts....
Growing your business with organic marketing that taps into low-cost internal resources As small business owners, we all are looking for ways to be better. Better leaders, better decision-makers, better marketers. But it can be tough with the demands on our time to be able to devote any energy toward anything other than our most...
How to design a simple infographic for your business and promote it online Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend to have a long shelf life. Derived from the terms “information graphics”, infographics contain valuable information in a visually appealing format. They can...
Tips for choosing a post topic, writing your first post and promoting posts to expand the reach of your expertise on LinkedIn LinkedIn has become much more than a place to find your next job. It’s a place to showcase your expertise, network, generate sales or partnership opportunities, build your personal brand and gain exposure...