Get back to your early entrepreneur days by remembering these 3 important business lessons I have such fond memories of my childhood summers, growing up in small-town Michigan. Riding bike around the neighborhood with friends. Playing kickball at the local playground. And yes, the summer lemonade stand. What’s better than a little money in your...
Strategies to put tracking and measurements in place to determine marketing return on investment Measuring ROI (return on investment) for your small business can be a big challenge, but it’s critically important when evaluating the success of your marketing efforts. You want a deep understanding of what is working and what is falling short to...
Cryptocurrency vs. mobile wallets – which digital payment solution is right for your business in the future? The days of hauling around a fat, overstuffed wallet are drawing to a close. Thanks to mobile wallet services like Apple Pay and Google Wallet, consumers don’t need to jam all of their credit cards, debit cards, coupons...
Tips to make sure your business trip becomes a customer relationship building experience Business travel is a different game from all other sorts of travel, especially if you are meeting your customers. In fact, it is more like an overly extensive business meeting than a weekend getaway – it calls for hours upon hours of...
Customer service marketing opportunities and best practices that will help you attract and retain customers As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them, you certainly want to keep them. Good customer service...
Low-cost digital marketing strategies that engage your target audience and make your campaigns more successful What are the best (and least expensive) ways to engage customers with your brand and product? For small businesses and others in the B2B realm, digital marketing (as a variant on experiential marketing) may be the best answer to that...
How to get to know your target customer well enough to move them to action and get results Marketing in the digital age is about more than relaying a message. It’s about finding new ways to engage your target audience and interact with them in a meaningful way. Successful engagement leads to customers taking action —...
How businesses can use social media to its fullest extent to improve customer relationship management (CRM) It’s the Digital Age and everyone is adapting to keep up! Marketers, PR professionals, and consumers all are changing the way they interact with brands and products, from content marketing to online customer service. In keeping with the digital...
Ways to improve core strategies and tactics to help elevate your marketing efforts in the New Year 2014 was a pretty good year, and you did an impressive job with your marketing budget. But that doesn’t get you off the hook for 2015. There is always room for improvement, and with technology changing daily, you can’t afford...
Hot topics on marketing best practices and tools for small businesses in 2014 What tools or best practices are small businesses interested in? What small business marketing topics are the most popular right now? At the start of each new year I like to take a look back and see what topics are resonating most with readers. Since many...