4 Ways you can leverage good PR and publicity from media interviews to help you close more sales for your small business If utilized properly, you can make money from media interviews but not the way you think or you’ve been told. Below are a few tips for you to maximize your sales efforts with your media...
Is Your Local News Pitch Newsworthy?
4 tips when you are pitching your business to local news television and radio stations Are you looking to get featured in your local or national news coverage? One of the key points you need to remember is that to get this type of coverage you need to be on target and newsworthy to...
Are you Pitching like a B*tch?
Get more media exposure by creating an email pitch that will get the reader’s attention and a response Why Pitch like a B*tch? Because we get things done right… the first time. We are launching a new media outlet to help women (and men too) gain more media exposure to help establish expert status and...
Mirror Reflection: Are you a Good Fit for your Pitch?
10 part series on Media Coverage Does your pitch to the media deliver the best representation of your business? Do you ever wonder what you sound like or look like for that matter when you are conducting a media interview? Not only should you know, you should be consistently critiquing and correcting your pitch....
4 Ways to Enhance Your Website with a Press Page
10 part series on Media Coverage Your website is a hub for all things related to your business. A website press page will help guide visitors and media alike to the latest and most relevant happenings that you want to showcase. Most importantly, a good press page will help attract and motivate more media to provide...
Define Your Goals for Publicity for Your Business
10 part series on Media Coverage Step 1 – Define your Goals: Are you ready to get publicity for your business? If I asked you what your goals were regarding publicity for your business I can bet that your answer would be “to get more business”. Although that is the ultimate goal of any entrepreneur...
Is your Business ready for the Media? Tips to Get Prepared for Coverage
10 Part Series on Media Coverage As someone who is consistently featured in the media, I am asked quite often how I make that happen. The answer is simple, I’m prepared. There are different items you need to have prepared and approaching the media nowadays is a process and every media outlet has a...