millennial customers

5 Things You’re Doing That Turn Millennial Customers Off

Small businesses that want to attract and win the loyalty of millennial customers need to be careful about making these marketing mistakes Did you know that millennials love small businesses? Their desire to shop local, know the origin of their purchases, and spend their money with people they trust has led them to champion...

hiring small business

11 Things You Need to Do Before You Hire Your First Employee

Expanding your small business by staffing up? Here are important things you should have in place before hiring your first employee If you’re reading this because you’re ready to hire your first employee, congratulations! This is an exciting and momentous milestone in your business’s history! That said, there are a whole host of things...

business community

8 Ways Your Small Business Can Get Involved in the Community

Businesses can focus on growth and still be socially responsible by giving back to their local community with these simple ways that help your business while helping others Social responsibility is practically a requirement when you run a small business. According to a 2017 Cone Communications study, 87 percent of consumers said they’d do...

office sickness

5 Ways to Stop the Spread of Sickness in Your Office

How to prevent and avoid seasonal office sickness spreading and negatively impacting employee productivity in your small business It comes every year without fail: cold and flu season. Sickness passes from employee to employee, and before you know it, half of your workforce is down for the count. While you might be tempted to...

online store

Should You Sell Online or In-Store?

How to decide whether your small business should sell online or in an offline store… or perhaps use a strategy of both online and offline stores With overwhelming access to online review sites, discount coupon networks, and price comparison tools, it’s no wonder the internet has completely transformed the consumer purchasing process. It used...

employee team

How to Get the Most Out Of Your Employees

A high level of employee productivity can make or break your growing business – follow these proven ideas to maximize your employee potential with your small business Your employees are the very heart of your business. What’s more, the top leaders and performers are absolutely essential to the long term success of your company....

employee healthy

6 Small Ways to Keep Your Employees Healthy

A healthy employee – mind and body – will ensure your small business stays a productive team focused on meeting your business goals Investing in your employees’ health and wellness is akin to investing in your company’s future. Healthy employees take fewer sick days and suffer fewer stress-related issues — they’re also far happier...

company culture

How to Extend Company Culture to Your Remote Team

Remote employees can experience social isolation and lack of influence in an organization – how to ensure your company culture extends to your remote team culture There’s no doubt about it, remote work is definitely on the rise. According to Ohio University, 40 percent of American workers telecommute regularly — a number that is...