customer service marketing

Is Customer Service the Forgotten Marketing Channel? [INFOGRAPHIC]

Customer service marketing opportunities and best practices that will help you attract and retain customers As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them, you certainly want to keep them. Good customer...

cost-effective-digital-marketing-campaigns

Cost Effective Digital Marketing To Enhance Your Campaign

Low-cost digital marketing strategies that engage your target audience and make your campaigns more successful What are the best (and least expensive) ways to engage customers with your brand and product? For small businesses and others in the B2B realm, digital marketing (as a variant on experiential marketing) may be the best answer to...

target audience marketing

3 Marketing Tactics To Captivate Your Target Audience

How to get to know your target customer well enough to move them to action and get results Marketing in the digital age is about more than relaying a message. It’s about finding new ways to engage your target audience and interact with them in a meaningful way. Successful engagement leads to customers taking action...

subscription business models

How to Maximize Subscription Revenue

Subscription-based business model best practices that maximize revenue Bose may become the latest company to enter the thriving music subscription service market, TechnoBuffalo speculated in December, commenting on the company’s recent quest for a user experience designer familiar with Pandora, Spotify, or Google Play. This development follows on the heels of Bose partner Apple’s...

direct mail marketing rules

The 10 Commandments of Marketing in 2015 (Direct Mail Edition)

Follow these rules to plan and execute successful direct mail marketing campaigns this year For most businesses, January is the “make a plan and start executing” month. Everyone is focused. Everyone is pumped up and ready to reach the goals they just set for the year. With this in mind, I wanted to come up with...

business thank you

The Year Round Thank You Note for Businesses

Ways small businesses can extend the holiday spirit to show customer appreciation throughout the year with a business thank you note You opened your inbox on Christmas Day and found several season’s greetings e-Cards from your clients and service providers, right? The practice is a charming one in the business world, but unfortunately, it,...

mobile marketing

Still Not Ready To Try Mobile Marketing? Here’s Why You Should

How mobile marketing campaigns and strategies are essential to reach on-the-go customers If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massive technology infrastructures, you might be surprised to hear that you’re missing out on what can be a highly profitable marketing channel that provides...

3 Last Minute Holiday Promotions (and a Bonus!)

Holiday marketing strategies small businesses can use to ring in last-minute sales It’s getting close to crunch time for holiday marketing! If you don’t have your direct mail campaigns scheduled already, make that priority numero uno, because if you wait any longer, you’ll probably need to pay a rush fee to get them out in...