DIRECT MAIL RESPONSE

5 Ways to Boost Direct Mail Response In The Digital Age

How to make a direct mail campaign stand-out and get results in a world of online marketing messages Purchasing decision makers and influencers are undoubtedly relying on the Internet for researching products, services and vendors. In an age where buyers are staring at screens instead of their inboxes, how can direct mail marketing produce results? The...

niche-marketing

Niche Marketing for Small Businesses

How to find your business focus and target your customers with niche marketing successfully All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI). Whether their niche is as general as ‘single mums in...

small business marketing mistakes

3 Marketing Mistakes EVERY Business Owner Should Avoid

Small business marketing pitfalls… and how to sidestep them for better business results Want to know what the big secret is to a successful business? You’re probably not going to like it… Marketing—and LOTS of it. But marketing by itself isn’t enough. You have to market well… For over 15 years, my business has worked with...

mobile social millennials

How Millennials are Redefining Businesses

Takeaways for businesses to attract and engage the millennials demographic Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order to gain their attention and turn them into...

product launch plans

How To Successfully Launch A New Product

Product launch events are an opportunity to make a memorable impression and build buzz for your new product Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make...

marketing sales events

Use Event Marketing to Promote Small Business Sales

Creating marketing sales events to fuel year-long marketing efforts for your business Tying your marketing efforts to specific events – like holidays or special occasions – can help give your marketing a “purpose” and really get the attention of consumers. Holidays naturally drive sales, with retailers accounting for up to 30 percent of their...

Promotional Emails – Are You Doing It Right?

5 Elements of email marketing campaigns that small businesses should include to ensure success Email has proven to be one of the most effective forms of communication especially for professional purposes. As consumers continue to place high value on email marketing, business owners need to fully understand what a successful newsletter should entail. Are you doing...

For Better Organic Marketing, Rely on Your Existing Resources

Growing your business with organic marketing that taps into low-cost internal resources As small business owners, we all are looking for ways to be better. Better leaders, better decision-makers, better marketers. But it can be tough with the demands on our time to be able to devote any energy toward anything other than our...

trade show lead follow-up

Configure Your Trade Show Booth to Generate Valuable Follow Up

Setting up your trade show exhibit to optimize visitor experience and maximize sales lead follow-up Business development has always been a tough market, but today it has so much more room for creativity and competitive attitude, thanks to its expansion over different media, digital or physical. With online marketing, big and small corporations boost their online...

lemonade-stand-business-lessons

3 Simple Business Lessons I Learned from My Childhood Lemonade Stand

Get back to your early entrepreneur days by remembering these 3 important business lessons I have such fond memories of my childhood summers, growing up in small-town Michigan. Riding bike around the neighborhood with friends. Playing kickball at the local playground. And yes, the summer lemonade stand. What’s better than a little money in...