How small businesses can quickly get ahead of the competition and increase sales opportunities This is a consumer’s market, a market that is governed by customer preferences. Analyse the market trends carefully before you venture out into the competition. The whole purpose of starting a business is to earn profit, that is, you get maximum...
Marketing mistakes successful small businesses will never make Do you ever wonder why some businesses grow exponentially while others struggle to survive? The answer, in one word, is: MARKETING! It’s how I built PostcardMania from a fledgling startup to a $45 million enterprise with 200 employees. But there is a right way to market your...
4 proven tips to improve customer loyalty and retention for your small business Pop quiz: Is it more expensive to attract new customers or keep the ones you already have? According to research from Frederick Reichheld of Bain & Company, increasing customer retention rates by 5 percent can increase profits by 25-95 percent. Long story...
Multi-channel customer service (also multi-channel customer support or even Omni channel if you prefer) is one of the new marketing ‘buzz words’ that we have inherited along with the internet era. Businesses are told that they need to be multi-channel to thrive. But what does multi-channel customer service mean in practice? As ZenDesk most ably puts...
Get customers excited about your pop-up promotion with social media before, during and after the event Pop-up promotions have become an increasingly popular marketing tool for small to mid-sized businesses, and some people even claim that they are better at launching and growing a small business than social media. But there doesn’t have to be...
3 easy ways to use marketing to avoid a summer slump in your business Many businesses have a slow season, whether it’s summer or winter. Sometimes the reason for the slowdown is obvious—sometimes not. The question is: What do you do about it? Your first instinct might be to tighten your belt and cut down on...
To truly identify with your target market, it is important to not only be able to speak their language but also get inside their heads. Let’s have a look at some of the ways successful marketers are reaching the right audiences for their products or services using a few simple psychological triggers. Remember, the purpose...
Businesses that engage other enterprises to work for them and with them use a selling strategy called multi-level marketing, also known as network marketing. The essential step here is to develop a certain number of business associates with whom you share the profits. Of course, the percentage depends on the deal the interested parties make....
If you run a small business, you probably know a fair bit about advertising online. You’ll have an idea of how much it costs to place an ad in the local paper. You may even have looked into the ins and outs of TV advertising. But what about starting a simple conversation with a potential...
Traditionally, marketing has defined the brand, developed the go-to-market strategy, and created programs to both target and acquire customers. Today, however, marketing efforts alone aren’t enough to build the loyalty required to capture and keep a share of the consumer wallet. That’s where customer service comes in. Keep Customers Happy The concept of customer service...