Branding your business doesn’t stop at your website – make your brand shine in your office look and feel Your office space is an integral part of your marketing strategy. The way you brand your physical space helps to deliver your intended message to potential clients. According to Entrepreneur magazine, branding your office space enforces your...
How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer a...
Why managing your company’s brand and reputation is important for customer loyalty and future business referrals It is natural to think about paid advertising, building an online social presence, and finding the traction your new business needs in order to grow. Unfortunately, managing the reputation of your business may not feel like a priority until...
Ideas on how to tap into technology tools to build brand recognition and get more exposure for your business Many businesses are afraid of all the improvements being made with technology, but the truth is that they increase your exposure. Your customers are busy using new technologies and utilizing the web for everything they can....
How managing your business brand reputation online is important for both customers and employees While many job seekers find employer review sites useful for insight into company culture, there’s a risk of disgruntled employees posting overly negative reviews, which could impact applicants’ perceptions of office life. Employees are five to eight times more likely to...
How to make the most of business opportunities with an elevator pitch that delivers a concise and targeted message What can you say about your business in one minute? That’s the concept behind the Elevator Pitch. It is a quick summary of what your business does designed to spark the interest of a customer or...
Good handling of a bad customer experience or product problem can transform a bad public relations situation into a chance to build your business credibility, reputation and brand The practice of public relations is more than issuing positive press releases touting your accomplishments. Often it involves mitigating situations that can be harmful to the valuable...
Simple yet effective ways small businesses can advertise and market their business without spending a lot of money As a small business owner, you are always looking for ways to promote your business without becoming stale. You don’t want to be too pushy when it comes to promoting your business – but you do want...
LinkedIn group discussions and status updates can be a great place to network, but be careful about disclosing confidential business plans or information to competitors in your industry LinkedIn Groups are one of the best ways to get access to professionals in your industry niche and make important connections for advancing your career or business. Discussions...
Building your business brand and reputation online with social media and review sites is as important as your offline presence to succeed in today’s markets Rome wasn’t built in a day, and your brand won’t be either, but anything that’s worth building takes time. Unfortunately, 50 percent of businesses fail within the first five years...