How social media pay to play is driving more businesses back to email marketing Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so-called free marketing opportunities on social media sites like Facebook and Twitter. Many businesses simply abandoned developing an email marketing strategy in...
Using address verification to improve data quality for more effective direct marketing that maximizes your marketing budget Data is king in the direct marketing arena, but data quantity isn’t as important as data quality. You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so...
Editor’s roundup of marketing tool recommendations for small businesses based on cost, ease-of-use and best return on investment With so many marketing tools to choose from, sometimes getting a referral from a friend or colleague can be very helpful to select the best options for your business… particularly from another small business owner that has first-hand experience...
Investing in small biz tools that deliver multiple marketing or productivity services can help your business cost-effectively accomplish more in less time Multi-purpose tools – or “dual-purpose” services – can be a great investment because they can deliver more than one service or function for your small business. From productivity tools that save you time...
How VerticalResponse and Constant Contact email marketing services can help you create coupon deals and offers for customers and prospects via email or sharing on social media sites like Facebook and Twitter Many email marketing services are adding more bells and whistles to their standard email marketing programs to help differentiate them from competitors. Social...
Constant Contact’s new SaveLocal tool combines local coupon offers and deals with their industry leading email marketing software for one easy-to-use online sales tool that creates loyal, repeat customers Online local coupon deals are quickly becoming a valuable tool for businesses to generate additional sales. In tight economic times, consumers are looking for ways to...
Improve sales follow-up with business card leads by using a smartphone scan app to electronically organize and integrate contacts into your email marketing software program Let’s face it, business cards are quickly becoming more and more of an outdated source of information in today’s electronically evolving world. While they are still essential for keeping up...
New technology tools and services can help small businesses communicate with customers and prospects better, faster and cheaper Technology has changed the way small businesses compete and do business – from outsourcing basic business functions through hosted online services to new technology innovations that just make doing business easier. In addition to small business marketing...
Small business communication strategies can leverage cost-effective email marketing newsletters to build key customer relationships and sales With thoughtful planning and execution, an email marketing newsletter can be quite effective for businesses looking to build relationships with customers. The development of an email marketing newsletter should balance business aspirations with realistic goals. Carefully planning intended...