Combining email marketing and blogging can be a very effective content marketing strategy for your business You already understand that blogging is a powerful tool and a fantastic approach to engage with your target audience and urge them to test your products or services. It helps you in getting found on the internet on...
The right email marketing strategy is the difference between a successful business and an unsuccessful one. Here are eleven key tips for developing an effective, profitable email marketing plan. Do you want to increase sales with email marketing? Email marketing is one of the most effective and cost-efficient ways to reach your target audience...
Copywriting sales and marketing tips for writing email headlines that are more effective, attention-grabbing for small business email marketing Did you know that email marketing reels in new customers 40 times more than Twitter and Facebook? Yet, it also shows that 75% of consumers do not open promotional emails and only 5% of the...
Email marketing strategies to generated online revenue from shopping cart abandonment, inactive customers, online reviews and discount incentives You can attend webinars on how to make money online. You can even enroll to marketing assistance courses dedicated to helping you create the best copy for your business. Ultimately, the best way to measure if...
Email marketing is a fantastic way to keep customers engaged and up to date with your business. When I talk to business owners about how they maintain communication with their consumers, email sparingly comes to the top of the list. “It goes straight to spam,” or “no one ever opens it up,” is the...
How small businesses can use email marketing to maximize sales opportunities Thanksgiving week For small businesses in the retail sector, the holiday season can make or break their year. And for most, the week of Thanksgiving typically marks the kick-off of sales and discounts that will help them end the year strong. But for small...
Follow these tips to help you gain more email subscribers from your website You know by now that an email newsletter is one of the most effective ways to engage your customers. You may also know that an email newsletter is an awesome marketing tool that will help you boost interest in new products,...
5 Elements of email marketing campaigns that small businesses should include to ensure success Email has proven to be one of the most effective forms of communication especially for professional purposes. As consumers continue to place high value on email marketing, business owners need to fully understand what a successful newsletter should entail. Are you doing...
How social media pay to play is driving more businesses back to email marketing Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so-called free marketing opportunities on social media sites like Facebook and Twitter. Many businesses simply abandoned developing an email marketing strategy...
Using address verification to improve data quality for more effective direct marketing that maximizes your marketing budget Data is king in the direct marketing arena, but data quantity isn’t as important as data quality. You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers,...