Your Employees Posted What!? Small Business Reputation Management
How managing your business brand reputation online is important for both customers and employees While many job seekers find employer review sites useful for insight...
How to Use Expense Tracking to Create an Annual Budget
Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing...
Twitter Analytics Can Generate More Revenue for Your Business
How Twitter can become a powerful business tool by using promoted tweets, dashboard tracking and social analytics Who knew 140 characters could have such an...
Tracking How Small Businesses Spend Money [INFOGRAPHIC]
How do your business expenses compare to the national average… and are you tracking them right? See how businesses spend and track by category in...
Business Travelers: Pay Attention to Concerns About Public Wi-Fi
Protect your data and keep your computer, smartphone and tablet secure while using open internet access traveling for business The FBI’s recent warning to international...
10 Advertising Tips for Small Businesses: Simple and Effective
Low-cost ideas to advertise your business that are easy and straight-forward to do No big budget, no problem — at least, when it comes to...
Does Google+ Fit into Your Social Blogging Strategy?
How to make use Google+ to enhance your blog’s SEO, engage your followers and expand your audience The Google world takeover continues with near-daily enhancements,...
How Cloud Storage Can Boost Your Business
Leveraging cloud storage as a cost-effective way for small businesses to expand and grow without expensive infrastructure upgrades The cloud. You’ve probably heard of it...
You Just Had an A-Ha Moment: Marketing Your Money-Maker
Tips for entrepreneurs and start-ups on creating a marketing plan to launch and market a new product or business You’ve just had an incredible idea....
Tips to Perfect Your Small Business Elevator Pitch
How to make the most of business opportunities with an elevator pitch that delivers a concise and targeted message What can you say about your...
Top Picks for Small Business Marketing Tools
Editor’s roundup of marketing tool recommendations for small businesses based on cost, ease-of-use and best return on investment With so many marketing tools to choose from, sometimes...
Turn Negative Company PR Problem into a Positive Branding Opportunity
Good handling of a bad customer experience or product problem can transform a bad public relations situation into a chance to build your business credibility,...