Have you struggled with content? Have you heard ” content is king?” Blogging is the cornerstone of your content strategy. Simply by writing one blog every week you can create a powerful content strategy. You can turn each blog into multiple pieces of content that you can use every where! Once you write a blog...
Video is going to be big in 2017. Heck, it’s already been big in 2016, and it’s only going to keep growing! Instagram Live Streaming, Facebook Live, Snapchat Stories – it seems like there’s a new medium for video every day. But YouTube is still the biggest video platform, with over 4 billion views per...
I’m sure you’ve heard the saying, “the fortune is in following up!” This is so true especially when looking at marketing strategies. Research shows time and again that direct contact and follow up creates the greatest ROI (return on investment). Are you practicing good follow up strategy? Once you’ve met someone networking, connected online, or...
In September I shared insights into marketing your business through networking. In particular we looked at if you are a net-worker or a net-beggar. I’d like to expand further on the power and importance of networking as a business tool. Smart entrepreneurs network. They understand that networking is a key marketing strategy for business success...
Writers are not the only ones who get a block in their creative process. Marketing also requires ingenuity, and specialists in this field also get stumped. It doesn’t help that marketers have to deal with various tasks at once. From liaising with clients to team meetings and revisions, a marketer’s job is so wide-ranged that...
Strategies to maintain your focus on business or work productivity Focus is a delicate thing. You could be in the zone, flowing, and feeling unstoppable one minute… And the next? A tiny distraction can throw everything out of whack. Perhaps it’s an untimely notification your phone, an eye-catching email, or a thought that creeps into your...
The difference between native advertising and sponsored content, and advertising opportunities for small businesses Small businesses are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise and drive action to their website....
Knowing the difference between “net-worker” and “net-begger” can lead directly to your success! When understanding marketing for your business it’s important to see that there are MANY ways to do so. (I am famous for saying: social media isn’t marketing…it’s a place where you can employ marketing strategies.) Marketing agencies spend considerable time and money...
A lot of people have goals of being a manager someday. There is the thought that management level roles provide better compensation and benefits. However, bear in mind that with this promotion comes with it a bigger responsibility. The good news is that being an efficient manager is something that we can learn as long...
A good workforce is one of the key elements in having a successful business. A brilliant concept will not come to realization without employees to help achieve the organization’s goal. While hiring your first employee entails accountability on your end as an employer, it also entails responsibility on your new staff to help make your...