The creation of an eBook can generate income as well as help a business build an industry reputation with additional exposure to their products, services or expertise As eBook readers become more popular and accessible, many small businesses are finding that the creation of an eBook can be a great way to position themselves as...
Make stronger connections for your business by turning printed business cards into an offline promotion of your personal and business social network accounts on Facebook, Twitter, LinkedIn and Google+ Networking online through industry forums or professional social networking sites is one of the most efficient ways to develop and maintain business contacts. With online social...
Facebook ads are a cost-effective way to reach targeted consumers for your business, with the ability to design your own ad, pricing and targeting parameters per advertising campaign Chances are you are one of the millions of Facebook users that logs onto Facebook almost daily to check or update friends and family with your status....
Improve sales opportunities by using some of the latest trends in technology with these low-cost, money-saving communication tools and services that boost productivity for your growing small business Work smarter, not harder, right? Tough business environments require adopting new ways of working that boost your productivity, save you money and ultimately increase sales for your...
Explore the latest technology applications designed to optimize mobile web marketing and enhance the reach of businesses The smartphone revolution continues to evolve the way consumers browse the internet, communicate and search for information to make their purchase decisions. Consumers are no longer limited to their desktop or laptop computers – their use of smartphones...
A LinkedIn marketing strategy will help grow your professional network and create valuable business connections The professional networking site, LinkedIn, has grown to become more than just a professional network to help you land your next job. It is now a place to showcase your business, expertise and cultivate business connections that can help take...
A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is lacking or doesn’t appear in targeted publications. Editorial teams for online...
Survey shows low-cost marketing tools like word of mouth, social media and networking lead the list of marketing tools small businesses see as critical for gaining business Most small businesses will evaluate the effectiveness of the marketing tools they utilize based on their return on investment. Marketing tools that require a low investment and deliver...
New mobile tag reader technology enables businesses to get tech savvy and extend marketing beyond printed marketing materials with QR codes Many large consumer electronics manufacturers were the first businesses to adopt the new mobile tag reader technology to enable quick & easy comparison shopping at stores. Consumers can simply scan a mobile tag (also...
Realtors, local sales reps and small businesses can turn their cars and delivery vehicles into attention-grabbing mobile billboards with vehicle wraps, graphics or decals for memorable advertising and branding impressions in a local market territory A vehicle marketing strategy for your local business could be as simple as using inexpensive door magnets and decals, or as specialized and...