how to rebrand a small business

Before You Rebrand: What You Need to Know

Is your small business branding ready for a new and improved brand image? Rebranding a business is not for the faint of heart. The process demands close scrutiny of internal culture, an objective assessment of current (and future) market conditions, and no small amount of courage to take a chance on a completely new identity...

trust and credibility for B@B startups

How to Build Trust and Credibility for Your B2B Startup

Building a startup brand means building a reputation of trust and credibility in your market Starting a new B2B business can be tough, especially when it comes to building the trust and credibility you need for potential clients to work with you, and setting a solid foundation for your company to grow. In this...

business etiquette builds customer loyalty

Business Trip Etiquette that Builds Customer Loyalty

Tips to make sure your business trip becomes a customer relationship building experience Business travel is a different game from all other sorts of travel, especially if you are meeting your customers. In fact, it is more like an overly extensive business meeting than a weekend getaway – it calls for hours upon hours...

office branding

Your Decor Matters: Create an Office Space That Reflects Your Brand

Branding your business doesn’t stop at your website – make your brand shine in your office look and feel Your office space is an integral part of your marketing strategy. The way you brand your physical space helps to deliver your intended message to potential clients. According to Entrepreneur magazine, branding your office space enforces...

video creation best practices

YouTube Video Advertising Production Tips

Video creation best practices small businesses can use to make more successful YouTube videos According to AdAge, half of the top 2014 YouTube advertisements were designed specifically for online distribution, in contrast to previous years where repurposed TV ads such as Super Bowl spots dominated. Advertisers are shifting to digital media because it brings...

visual marketing

Visual Marketing Tips for Your Business

How graphics, photos, video and other visuals can help elevate your marketing efforts Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone. Here, according to content marketer James Scherer, are...

startup business ideas

Tricks to Make Your Start-up Business Seem Even More Boss

Grass root strategies to help elevate your brand image as an entrepreneur or start-up business So, you’ve started a business and it felt like you’re well on your way to fulfilling a lifelong dream of being your own boss and enjoying your financial and any other independence. Fast forward a few months, or a...

offline marketing ideas

3 Offline Marketing Strategies That Are Worth Your Time

Big impact offline marketing ideas that generate buzz, get your brand noticed and produce results for your business It’s true that Internet marketing is crucial in today’s mobile-centric world — but if you think that means offline marketing is dead, you are sorely mistaken. While your SEO and social media presence matters, so does reaching...

unique selling proposition worksheet

Free Worksheet to Create Your Company’s Unique Selling Proposition

How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer...